Skip to content

Zep All Purpose Cleaner

Maybe

Buyers convert on 19.1% of searches. But the top 5 brands take 100% of clicks, so Zep All Purpose Cleaner is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$308K/yr154K searches / yr
90-day growth
+73.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 19 sellers

Flapen Score

Zep All Purpose Cleaner against its category

The dotted line is the Health & Household average. Past it, Zep All Purpose Cleaner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zep All Purpose Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Zep All Purpose Cleaner 154K times last year and spent an estimated $308K. All 3 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +73.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+73.0%
Conversion, latest week
19.1%
Market size, estimated
$308Ka year
Peak month
August21.8× the quietest month
Top search term
the pink stuff spray34K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $3.86 to $24.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $10.46 that is $31K to $42K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$3.86–$24.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$31K–$42K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #17 within All-Purpose Cleaners. It carries 19,843 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#17in All-Purpose Cleaners
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
19,843per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Zep All Purpose Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 28%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Zep All Purpose Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 21.8×

Search terms

Top Zep All Purpose Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the pink stuff spray34K/yr
  • pink stuff spray39K/yr
  • the pink stuff spray cleaner6K/yr
  • heavy duty cleaning product4K/yr
  • pink spray14K/yr
  • scrubbing bubbles bathroom grime fighter11K/yr
  • pink stuff wipes8K/yr
  • the pink stuff wipes6K/yr
  • grime cleaner9K/yr
  • scrubbing bubbles spray bathroom cleaner6K/yr

Reviews and returns

What reviews say buyers love and hate about Zep All Purpose Cleaner

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“Does not clean as I expected”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Zep All Purpose Cleaner questions

Answered from the same tracked data.