Zenimal

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

46K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

1.5%

Market size, estimated

$18Ka year

Peak month

December1.7× the quietest month

Top search term

calming light11K searches a year

Listings sell for $26.43 on average, from $10.02 to $78.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.43 that is $0 to $3K a year per listing.

Average price

$26.43inside the $15 to $100 sweet spot

Price range

$10.02–$78.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #592 within Sleep & Snoring. It carries 2,110 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#592in Sleep & Snoring

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,110per listing

Listings tracked

16

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months