Is young living frankincense essential oil profitable to sell on Amazon United States?

The niche generates $312K/yr across 13 tracked products. 90-day search growth is -24.4%. Flapen's verdict: Skip it (41/100).

How competitive is the young living frankincense essential oil niche?

7 brands and 22 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in young living frankincense essential oil?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 1.0%.

When does demand for young living frankincense essential oil peak?

Demand peaks in Aug; the busiest month runs 1.9× the quietest.

What does it cost to enter the young living frankincense essential oil niche?

Listings span $10.19–$186.91; the average listing price is $61.97 (sweet spot $15–$100). The average incumbent carries 3,451 reviews — the moat a new listing must climb.

young living frankincense essential oil

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$61.97

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$312K

$312K/yr · 72K searches

Price range

Okay$10.19–$186.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,450.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, young living frankincense essential oil is a $312K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

young living frankincense essential oil market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $248K–$310K; units × avg price
Conversion rate: 7.0%
Avg BSR: #358
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

doTERRA57%
Young Living29%
Majestic Pure4%
US Organic3%
REVIVEEO3%
Edens Garden2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -24.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.9×

Open Trend

Top young living frankincense essential oil search terms

doterra frankincense essential oil28K/yr -12.7%4.9% conv.
young living frankincense essential oil12K/yr -19.7%8.4% conv.
doterra frankincense oil11K/yr -49.2%3.4% conv.
doterra frankincense5K/yr -11.8%3.8% conv.
frankincense essential oil doterra5K/yr -24.3%5.1% conv.
doterra essential oil frankincense5K/yr -39.8%2.5% conv.
frankincense essential oil young living3K/yr -28.3%8.1% conv.
young living essential oil frankincense3K/yr -33.0%6.4% conv.

All search terms

Top young living frankincense essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

doTERRA Frankincense Essential Oil 15 ml

doTERRA$96.734.7★1,466 rev

Young Living Frankincense Essential Oil | 5 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care

Young Living$49.624.6★991 rev

doTERRA - Frankincense Touch Essential Oil - 10 mL Roll On

doTERRA$69.014.7★329 rev

doTERRA Essential Oil - Frankincense Touch Roll-On 10 ml

doTERRA$69.064.7★80 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz

Majestic Pure$12.854.4★19,039 rev

Newest

by launch date

doTERRA Frankincense Boswellic Acid Complex

doTERRA$63.8034 rev

1y ago

Frankincense Boswellia Carterii 10mL Essential Oil by Revive Essential Oils -100% Pure Therapeutic Grade Diffusion Massage Aromatherapy Skin & Hair Care Cruelty Free Unrefined with No Fillers

REVIVEEO$17.50906 rev

6y ago

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Frankincense Essential Oil Frankincense Oil 4 Fl Oz

Majestic Pure$12.8519,039 rev

7y ago

Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$10.1916,331 rev

8y ago

Young Living Frankincense Essential Oil | 15 ml | Seed to Seal Premium Oil for Diffuser Aromatherapy & Skin Care | Grounding Calming Aroma | Travel-Friendly Bottle for Daily Self-Care

Young Living$123.21168 rev

8y ago

What buyers say about young living frankincense essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“The scent is pleasing”

Quality-Overall23%

“When you're trying to find a balance between affordable and high quality, this is exactly where you want to be”

Value For Money10%

“Good price”

Advertised Vs Actual Product6%

“As advertised”

Efficiency5%

“Effective”

Joint Pain4%

“Helps my joints”

Lubrication2%

“Great oil for a great price”

Ease Of Use2%

“easy to use”

Size-Overall2%

“Nice size”

Ingredients-Overall1%

“Love essential oils”

What buyers complain about

Smell59%

“Doesnt smell really good”

Leak-Proof4%

“the bottle stopper leaks”

Value For Money3%

“a bit expensive though”

Advertised Vs Actual Product3%

“Deceiving”

Quality-Overall3%

“Low Quality”

Strength2%

“not as strong as other products”

Functionality-Overall2%

“Didn't work for me”

Dilute/Watery2%

“Diluted”

Allergies2%

“Itchy”

Pain Relief-Overall2%

“But this didnt help relieve her pain”

Top return reasons

Smell63%

Advertised Vs Actual Product10%

Leak-Proof7%

Oily/Greasy2%