Is yoni soap profitable to sell on Amazon United States?

The niche generates $384K/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (48/100).

How competitive is the yoni soap niche?

10 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in yoni soap?

Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.3%.

When does demand for yoni soap peak?

Demand peaks in Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the yoni soap niche?

Listings span $6.91–$28.06; the average listing price is $12.39 (sweet spot $15–$100). The average incumbent carries 3,555 reviews — the moat a new listing must climb.

yoni soap

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.91–$28.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$384K

$384K/yr · 468K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.39

avg listing price — sweet spot $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,554.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, yoni soap is a $384K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

yoni soap market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $372K–$496K; units × avg price
Conversion rate: 6.6%
Avg BSR: #187
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 6.7%
Avg brand age: 52 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Her Fantasy Box42%
Goddess Of The Sea Beauty Bar25%
Shibarcle12%
MENOMINO9%
vH essentials3%
Niubaibai2%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.7×

Open Trend

Top yoni soap search terms

yoni soap145K/yr -24.3%5.2% conv.
yoni wash119K/yr -13.9%3.2% conv.
her fantasy box feminine wash26K/yr +478.1%9.1% conv.
yoni bar53K/yr -15.2%5.9% conv.
yoni bar soap20K/yr -16.5%3.9% conv.
yoni wash for women7K/yr +115.8%3.1% conv.
goddess of the sea12K/yr +17.3%3.8% conv.
goddess of the sea feminine products14K/yr -32.7%5.0% conv.
her fantasy box body wash8K/yr -36.3%4.9% conv.
yoni soap bar8K/yr -34.4%3.6% conv.

All search terms

Top yoni soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Her Fantasy Box | Refresh pH Balancing Shower Gel - Natural Feminine Hygiene Solution for Gentle Cleansing Odor Control and Skin Nourishment - pH-Balanced Formula for All Skin Types (8 oz)

Her Fantasy Box$15.404.6★7,035 rev

Premium Yoni Natural Feminine Care Soap for pH Balance Odor Control & Hydration | Organic Herbal Ingredients | Gentle Yet Effective for Daily Intimate Hygiene | Handmade & Vegan (3oz)

Goddess Of The Sea Beauty Bar$10.834.5★1,884 rev

2 PCS Yoni Soap Bars for Women 100% Handmade Natural PH Balanced & V Cleansing Soap for Women All Natural Odor Remover with Bubble Foam Net Yoni Wash Away Odor Deodorant 3.53oz/100g (pink)

Shibarcle$8.024.3★2,191 rev

Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz

Her Fantasy Box$12.244.6★1,265 rev

Her Fantasy Box Yummy | Body Wash - Indulgent Luxurious Body Wash for Deep Cleansing Moisturizing and Nourishing Skin - Refreshing Scent for All Skin Types - 8 oz

Her Fantasy Box$15.154.4★3,397 rev

Newest

by launch date

2pcs Yoni Bar Soap Natural Feminine Soap Bar for pH Balance Handmade Yoni Wash Odor Control & Hydration | Organic Herbal Ingredients | Gentle Effective Daily Intimate Cleanser

Niubaibai$7.109 rev

6mo ago

Her Fantasy Box | Sensitive Probiotic+ Gentle Cleanser Fragrance-Free pH Balanced Body Wash with Chamomile & Probiotic Lysates Vegan & Cruelty Free 8 oz

Her Fantasy Box$15.787,035 rev

7mo ago

Her Fantasy Box | Boric Balance Yoni Foam Wash - Naturally Safe pH-Balancing Gentle Cleansing Formula for Daily Care Odor Control and Feminine Hygiene 6 oz

Her Fantasy Box$12.241,265 rev

10mo ago

Feminine Wash & Yoni Soap Bar & Yoni Oil for Women pH Balance Pineapple Yoni Wash for Moisturizing Remove Odor 5.07 Fl.Oz Feminine Wash 1 Fl.Oz Feminine Oil & 3.53oz Yoni Bar

MENOMINO$11.401,488 rev

1y ago

salt.xo Seedless Yoni Gel Wash Feminine Wash with Refreshing Cucumber and Aloe Vera All Natural Intimate Care Gel for Women pH Balance V Wash Cruelty-Free Feminine Hygiene Products (8 Fl Oz)

salt.xo$18.941,204 rev

2y ago

What buyers say about yoni soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Long Lasting Smell”

Quality-Overall12%

“Excellent product”

Cleansing7%

“Cleans well”

Soft Feel6%

“Smooth skin”

Ease Of Cleaning5%

“Not only does it help keep you clean”

Allergies5%

“No irritation”

Efficiency3%

“Definitely works and does its job very well”

Value For Money3%

“Good value”

Freshness3%

“Fresh and clean”

Lather3%

“easy to lather”

What buyers complain about

Smell22%

“this made me smell like fish”

Allergies11%

“Allergic reaction”

Ingredients-Overall4%

“Bad ingredients”

Leak-Proof4%

“it is leaking”

Sensitivity-Overall4%

“Not for sensitive skin”

Functionality-Overall4%

“Not that effective”

Lather4%

“Doesnt lather well”

Advertised Vs Actual Product3%

“I would consider this a bad case of false advertisement”

Value For Money3%

“Waste of money”

Color3%

“It was a little darker in the bottle”

Top return reasons

Smell23%

Leak-Proof17%

Advertised Vs Actual Product12%

Product Condition6%

Defective Material/Parts5%

Functionality-Overall5%

Color5%