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Ylang-ylang Essential Oil

Maybe

An estimated 1.5% of orders come back. But demand is soft, at -6.4% this quarter, so Ylang-ylang Essential Oil is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$228K/yr233K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
58%top-5 click share · 20 brands · 521 sellers

Flapen Score

Ylang-ylang Essential Oil against its category

The dotted line is the Health & Household average. Past it, Ylang-ylang Essential Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ylang-ylang Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Ylang-ylang Essential Oil 233K times last year and spent an estimated $228K. The top 5 brands take 63% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
9.1%
Market size, estimated
$228Ka year
Peak month
January1.2× the quietest month
Top search term
ylang-ylang essential oil94K searches a year

02 · Price

A sale here is worth $10.74.

Listings sell for $10.74 on average, from $4.10 to $24.48. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $10.74 that is $11K to $13K a year per listing.

Average price
$10.74under the $15 to $100 sweet spot
Price range
$4.10–$24.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #234 within Aromatherapy. It carries 1,185 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#234in Aromatherapy
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,185per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Ylang-ylang Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

521

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

30%

  • Brand 116%
  • Brand 216%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 67%

Demand

Ylang-ylang Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ylang-ylang Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ylang-ylang essential oil94K/yr
  • ylang ylang essential oil50K/yr
  • ylang ylang27K/yr
  • ylang ylang essential oil organic25K/yr
  • ylang ylang oil19K/yr
  • yang yang essential oil5K/yr
  • ylang lang essential oils2K/yr
  • ylang ylang essential oil for skin6K/yr
  • organic ylang ylang essential oil3K/yr
  • essential oils ylang ylang3K/yr

Reviews and returns

What reviews say buyers love and hate about Ylang-ylang Essential Oil

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Smell”
59%of negative reviews mention “Smell”
1.5%of orders come back
“Scent doesn't last very long”
A buyer, on “Smell”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ylang-ylang Essential Oil questions

Answered from the same tracked data.