Is ylang-ylang essential oil profitable to sell on Amazon United States?

The niche generates $228K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the ylang-ylang essential oil niche?

20 brands and 521 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in ylang-ylang essential oil?

Top complaints mined from reviews: Smell, Quality-Overall, Product Condition. The return rate is 1.5%.

When does demand for ylang-ylang essential oil peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the ylang-ylang essential oil niche?

Listings span $4.10–$24.48; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 1,185 reviews — the moat a new listing must climb.

ylang-ylang essential oil

Worth a look

Shows low returns (1.5%), but soft demand (-6.4% this quarter) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,184.96

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.10–$24.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$228K

$228K/yr · 233K searches

Avg price

Okay$10.74

avg listing price — sweet spot $15–$100

Growth

Bad-6.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, ylang-ylang essential oil is a $228K/yr Amazon United States market (233K searches/yr). The top 5 brands hold 63% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ylang-ylang essential oil market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $215K–$269K; units × avg price
Conversion rate: 9.1%
Avg BSR: #234
Page quality: 0%
Prime: 96%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

521

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

30%

Cliganic16%
Majestic Pure16%
SU JUABA11%
HIQILI11%
Wuvezrub10%
EVOKE OCCU7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top ylang-ylang essential oil search terms

ylang-ylang essential oil94K/yr -9.3%10.8% conv.
ylang ylang essential oil50K/yr -6.3%8.8% conv.
ylang ylang27K/yr -5.3%4.9% conv.
ylang ylang essential oil organic25K/yr -2.3%7.2% conv.
ylang ylang oil19K/yr -9.3%5.9% conv.
yang yang essential oil5K/yr +27.7%8.5% conv.
ylang lang essential oils2K/yr +95.8%12.7% conv.
ylang ylang essential oil for skin6K/yr -24.6%8.2% conv.
organic ylang ylang essential oil3K/yr -5.2%10.0% conv.
essential oils ylang ylang3K/yr -29.1%10.6% conv.

All search terms

Top ylang-ylang essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cliganic Organic Ylang Ylang Essential Oil 100% Pure Natural for Aromatherapy | Non-GMO Verified

Cliganic$9.854.4★1,059 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Ylang Ylang Essential Oil Ylang Ylang Oil 1 Fl Oz

Majestic Pure$9.434.4★1,693 rev

SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care

SU JUABA$9.664.4★139 rev

HIQILI Ylang-Ylang Essential Oil for Diffuser Perfumes Aromatherapy

HIQILI$9.664.4★1,461 rev

EVOKE OCCU Ylang Ylang Essential Oil 4 Oz Pure Ylang Ylang Oil for Skin Hair Aromatherapy Diffuser Fragrance DIY- 4 FL Oz

EVOKE OCCU$11.764.5★669 rev

Newest

by launch date

Wuvezrub Ylang-Ylang Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Ylang-Ylang

Wuvezrub$5.2849 rev

11mo ago

wusiyork Ylang-Ylang Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Ylang-Ylang

wusiyork$4.1012 rev

1y ago

SU JUABA Ylang-Ylang Essential Oil for Perfume & Hair Making Skin Care

SU JUABA$9.66139 rev

1y ago

Wuvezrub Ylang-Ylang Essential Oils 60ML Pure Ylang-Ylang Essential Oil for Aromatherapy Diffuser - 2 Fl Oz

Wuvezrub$8.0514 rev

1y ago

GuruNanda Ylang Ylang Essential Oil (10 ml) - 100% Pure Natural and Undiluted Diffuser Oil for Aromatherapy Massages & DIY Recipes

GuruNanda$5.6598 rev

1y ago

What buyers say about ylang-ylang essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“The fragrance is great”

Quality-Overall13%

“The Best Quality Essential Oil”

Value For Money4%

“Great value”

Advertised Vs Actual Product3%

“Product as described”

Lubrication2%

“Nice oil”

Soothing Effect1%

“Calm”

Durability1%

“it's very long-lasting”

Ingredients-Overall1%

“My favorite of the essential oils”

Functionality-Overall1%

“Great items they work”

Suitability Combination Skin1%

“This has very good properties for the skin”

What buyers complain about

Smell59%

“Scent doesn't last very long”

Quality-Overall4%

“They are cheap/low quality oils at best”

Product Condition4%

“It was clearly used and returned”

Durability4%

“doesn't last long at all”

Dilute/Watery2%

“Also very watery”

Oily/Greasy2%

“This oil is adulterated”

Dispensing Mechanism2%

“The dispenser came broken”

Leak-Proof2%

“Leaky bottles”

Advertised Vs Actual Product2%

“Not what I am use to from other brands”

Bitter1%

“I bought another brand that smelt like a bitter version of Ylangylang”

Top return reasons

Smell78%

Advertised Vs Actual Product8%

Leak-Proof3%

Size-Overall2%

Oily/Greasy1%

Product Condition1%

Value For Money1%

Vegan/Organic1%

Quality-Overall1%

Strength1%

Common questions

Is ylang-ylang essential oil profitable to sell on Amazon United States?: The niche generates $228K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the ylang-ylang essential oil niche?: 20 brands and 521 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in ylang-ylang essential oil?: Top complaints mined from reviews: Smell, Quality-Overall, Product Condition. The return rate is 1.5%.
When does demand for ylang-ylang essential oil peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the ylang-ylang essential oil niche?: Listings span $4.10–$24.48; the average listing price is $10.74 (sweet spot $15–$100). The average incumbent carries 1,185 reviews — the moat a new listing must climb.

ylang-ylang essential oil

ylang-ylang essential oil market data

Competition & brand share

Demand & seasonality

Top ylang-ylang essential oil search terms

Top ylang-ylang essential oil products on Amazon

Top sellers

Newest

Trending

What buyers say about ylang-ylang essential oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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