Is yes bar profitable to sell on Amazon United States?

The niche generates $39K/yr across 28 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the yes bar niche?

16 brands and 559 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in yes bar?

Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.

When does demand for yes bar peak?

Demand peaks in Jul; the busiest month runs 2.4× the quietest.

What does it cost to enter the yes bar niche?

Listings span $5.13–$39.93; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.

yes bar

Worth a look

Shows low returns (0.0%), but a small market ($39K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.20

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Good$5.13–$39.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,759.71

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 30K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, yes bar is a $39K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

yes bar market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $35K–$46K; units × avg price
Conversion rate: 5.6%
Avg BSR: #197
Page quality: 0%
Prime: 93%
Sponsored: 68%
Out of stock: 23.1%
Avg brand age: 51 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

559

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

11%

natural ENDURANCE42%
WonderSlim16%
Rivalz13%
Pure Protein13%
CRISP POWER3%
PEAKAPOP2%
Open — no brand owns it (10 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.4×

Open Trend

Top yes bar search terms

vegan protein chips10K/yr -2.2%2.8% conv.
endurance protein chips7K/yr -27.0%8.0% conv.
natural endurance protein chips5K/yr -31.1%6.3% conv.
pea protein chips3K/yr -12.3%2.1% conv.
rivalz snacks3K/yr -45.6%1.3% conv.
rivalz2K/yr +1.8%2.7% conv.
rivals stuffed snacks97/yr -73.2%0.0% conv.

All search terms

Top yes bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)

natural ENDURANCE$25.904.4★21 rev

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Vegan Nacho Flavor 1.38 oz Bags (Pack of 8)

natural ENDURANCE$19.853.3★10 rev

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)

natural ENDURANCE$25.824.2★9 rev

Wonderslim Protein Chips with Probiotics Variety Pack | 12g Plant Protein 170 Cal | High Protein Chips Vegan Gluten Free Non-GMO | Made with Avocado Oil No Seed Oils | 12 Pack

WonderSlim$33.384.1★73 rev

Pure Protein Hickory Barbecue Popped Crisps - 12g Plant Based Protein Gluten Free Non GMO Vegan Air Popped & Puffed Crisps Healthy Protein Snacks 12 Pack

Pure Protein$23.384.5★511 rev

Newest

by launch date

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)

natural ENDURANCE$25.9021 rev

5mo ago

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Variety Pack 1.38 oz Bags (Pack of 12)

natural ENDURANCE$25.829 rev

5mo ago

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - BBQ Flavor 1.38 oz Bags (Pack of 8)

natural ENDURANCE$19.902 rev

5mo ago

Natural Endurance Protein Chips - Healthy Low Carb Chips 12g of Protein per Bag Non GMO Made with Avocado Oil Vegan Nut Free On the Go Snack - Vegan Nacho Flavor 1.38 oz Bags (Pack of 8)

natural ENDURANCE$19.8510 rev

5mo ago

Healspot High Fiber Crackers Pure Plant Protein Chips 9g Fiber 12g Protein Low Carb Keto No Sugar Snacks High Protein Crackers for Adults&Children Variety Packs Healthy Snacks( Barbacue Sweet Waffle Sea Salt&Vinegar 12 Bags)

Healspot$24.4417 rev

5mo ago

What buyers say about yes bar

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Delicious and addictive”

Nutritional Content21%

“Gluten free”

Crispiness12%

“Crunchy goodness”

Flavor8%

“variety of flavors”

Health Benefits-Overall7%

“Good Healthy Snack”

Salt Content5%

“not too salty”

Quality-Overall3%

“Excellent product”

Value For Money2%

“reasonably priced”

Freshness1%

“Taste fresh”

Size-Overall1%

“The bag sizes are good I think in that they offer the right amount. for me at least”

What buyers complain about

Taste-Overall30%

“Horrible aftertaste”

Salt Content9%

“They are salty”

Moist/Dry7%

“so dry”

Flavor7%

“Lacks flavor”

Value For Money7%

“Too expensive”

Texture/Consistency-Overall3%

“Terrible texture”

Nutritional Content3%

“No nutrition”

Ease Of Chewing/Swallowing2%

“Very hard to bite into”

Size-Overall1%

“Small bags”

Stale/Rotten/Spoiled1%

“Gross”

Top return reasons

Taste-Overall41%

Flavor20%

Value For Money8%

Salt Content4%

Size-Overall4%

Moist/Dry3%

Smell3%

Ingredients-Overall3%

Advertised Vs Actual Product2%

Crispiness1%

Common questions

Is yes bar profitable to sell on Amazon United States?: The niche generates $39K/yr across 28 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the yes bar niche?: 16 brands and 559 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in yes bar?: Top complaints mined from reviews: Taste-Overall, Salt Content, Moist/Dry. The return rate is 0.0%.
When does demand for yes bar peak?: Demand peaks in Jul; the busiest month runs 2.4× the quietest.
What does it cost to enter the yes bar niche?: Listings span $5.13–$39.93; the average listing price is $23.20 (sweet spot $15–$100). The average incumbent carries 1,760 reviews — the moat a new listing must climb.

yes bar

yes bar market data

Competition & brand share

Demand & seasonality

Top yes bar search terms

Top yes bar products on Amazon

Top sellers

Newest

Trending

What buyers say about yes bar

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Health & Household