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Yellow Straws

Maybe

Search demand grew +171.9% this quarter. But shoppers spend an estimated $39K a year here, so Yellow Straws is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$39K/yr53K searches / yr
90-day growth
+171.9%search demand this quarter
Competition
56%top-5 click share · 18 brands · 21 sellers

Flapen Score

Yellow Straws against its category

The dotted line is the Health & Household average. Past it, Yellow Straws is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellow Straws market on Amazon at a glance

Shoppers on Amazon United States searched for Yellow Straws 53K times last year and spent an estimated $39K. The top 5 brands take 66% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +171.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+171.9%
Conversion, latest week
8.1%
Market size, estimated
$39Ka year
Top search term
yellow straws26K searches a year

02 · Price

A sale here is worth $9.07.

Listings sell for $9.07 on average, from $3.80 to $19.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.07 that is $907 to $2K a year per listing.

Average price
$9.07under the $15 to $100 sweet spot
Price range
$3.80–$19.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$907–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #220 within Disposable Drinkware. It carries 368 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#220in Disposable Drinkware
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
368per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Yellow Straws products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 flat

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

29%

  • Brand 120%
  • Brand 218%
  • Brand 316%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Yellow Straws search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.3× · 11 of 12 months tracked

Search terms

Top Yellow Straws search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow straws26K/yr
  • yellow plastic straws6K/yr
  • yellow paper straws6K/yr
  • yellow striped straws5K/yr
  • yellow and white straws4K/yr
  • yellow straws plastic5K/yr
  • yellow straw3K/yr

Reviews and returns

What reviews say buyers love and hate about Yellow Straws

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
33%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Not the right size”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Yellow Straws questions

Answered from the same tracked data.