Yellow Ribbon

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

284K

Growth, 90 days vs prior 90

+15.2%

Conversion, latest week

9.5%

Market size, estimated

$202Ka year

Peak month

May3.2× the quietest month

Top search term

yellow ribbon225K searches a year

Listings sell for $7.53 on average, from $3.33 to $11.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $7.53 that is $2K to $4K a year per listing.

Average price

$7.53under the $15 to $100 sweet spot

Price range

$3.33–$11.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #138 within Gift Wrap Ribbons. It carries 1,769 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#138in Gift Wrap Ribbons

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,769per listing

Listings tracked

45

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months