yellow ribbon
Worth a lookShows searches that convert (9.5% search→purchase), but prices mostly outside the sweet spot ($3.33–$11.49) keeps it on the watch list.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,768.96avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Okay$202K$202K/yr · 284K searches
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.33–$11.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, yellow ribbon is a $202K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
yellow ribbon market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $226K–$301K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 4.8%
- Avg brand age
- 38 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 flat
Sellers
26
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
31%
- Ribbli21%
- YASEO17%
- Newkita11%
- woric10%
- TONIFUL5%
- IEDASING'S CHOICE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.Peak months: May, Sep, Oct · busiest ÷ quietest = 3.2×
Top yellow ribbon search terms
- yellow ribbon225K/yr
- yellow satin ribbon15K/yr
- ribbon yellow6K/yr
- liston amarillo9K/yr
- yellow ribbons7K/yr
- thin yellow ribbon4K/yr
- cinta amarilla3K/yr
- yello ribbon2K/yr
- yellow silk ribbon3K/yr
- thick yellow ribbon3K/yr
Top yellow ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
25 Yard Yellow Satin Ribbon Roll 3/8 Inch Fabric Ribbon for Craft Bows Rose Bouquet Holiday Gift Wrapping Party Decoration
Newkita$3.994.7★438 rev
Ribbli Yellow and White Gingham Ribbon 100% Polyester Woven Edge 3/8 Inch x 10 Yard Plaid Ribbon Use for Gift Wrapping Party Decoration
Ribbli$6.844.8★1,647 rev
YASEO 1 Inch Baby Maize Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.564.7★5,057 rev
Ribbli Double Faced Maize Yellow Satin Ribbon 3/8 x Continuous 25 Yards Use for Bows Bouquet Gift Wrapping Floral Arrangement
Ribbli$7.514.8★5,715 rev
YASEO 1 Inch Yellow Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.624.7★5,057 rev
Newest
by launch date
woric 120 Yards Yellow Ribbon 3/8 Inch Thin Ribbon Yellow Satin Ribbons for Graduate Crafts Sewing Hair Bows Bouquets Gift Wrapping Floral Arrangements Party Decorations
woric$6.80802 rev
woric Yellow and White Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Buffalo Checker Ribbons Craft Ribbons for Sewing Craft Projects Picnic Making Bows Hair Birthday Graduate Gift Wrapping Decorations
woric$8.1769 rev
25 Yard Yellow Satin Ribbon Roll 3/8 Inch Fabric Ribbon for Craft Bows Rose Bouquet Holiday Gift Wrapping Party Decoration
Newkita$3.99438 rev
Yellow Ribbon 3/8 Inch x 50 Yards Satin Ribbon Continuous Single Face for Crafts Gift Wrapping Floral Bouquet Weddings and Decorations with Spool
IEDASING'S CHOICE$4.64449 rev
YASEO 1 Inch Baby Maize Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.565,057 rev
Trending
90-day click momentumYASEO 1 Inch Baby Maize Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.564.7★
YASEO 1 Inch Yellow Solid Satin Ribbon for Gift Wrapping 50 Yards
YASEO$6.624.7★
Ribbli Maize Yellow Satin Ribbon Double Faced Satin 1/4 inch x Continuous 50 Yards Maize Yellow Ribbon Use for Bows Bouquet Gift Wrapping Wedding Decoration Floral Arrangement
Ribbli$8.874.8★
woric Yellow and White Gingham Ribbon 5/8 X 30 Yd Plaid Ribbon Buffalo Checker Ribbons Craft Ribbons for Sewing Craft Projects Picnic Making Bows Hair Birthday Graduate Gift Wrapping Decorations
woric$8.174.7★
Yellow Ribbon 3/8 Inch x 36 Yards Satin Fabric Ribbon Roll for Gift Wrapping Bows Wedding Decor Baby Shower Floral Arrangements Wreaths Scrapbooking DIY Crafts Party Favors Decorative Ribbon
LilyRin$3.984.6★
What buyers say about yellow ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“accurate color”
“very good quality for bouquets”
“As advertised”
“the quantity is ample for the price”
“Very nice for tying bows”
“Great for gifts”
“Easy to cut”
“Nice soft quality ribbon with vibrant colors”
“Very durable”
“has a beautiful shine”
What buyers complain about
“Breaks easily”
“a bit thin”
“the color is off :”
“bad quality”
“Is not worth the price”
“It didn't quite get the look I was hoping for”
“Too bright”
“thin”
“To flimsy”
“A little bit difficult to grab a hold of”
Top return reasons
Common questions
- Is yellow ribbon profitable to sell on Amazon United States?
- The niche generates $202K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the yellow ribbon niche?
- 21 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in yellow ribbon?
- Top complaints mined from reviews: Durability, Thickness, Color. The return rate is 2.6%.
- When does demand for yellow ribbon peak?
- Demand peaks in May–Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the yellow ribbon niche?
- Listings span $3.33–$11.49; the average listing price is $7.53 (sweet spot $15–$100). The average incumbent carries 1,769 reviews — the moat a new listing must climb.