Is yellow paper plates profitable to sell on Amazon United States?

The niche generates $231K/yr across 79 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +55.4%. Flapen's verdict: Worth a look (67/100).

How competitive is the yellow paper plates niche?

47 brands and 55 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in yellow paper plates?

Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.9%.

When does demand for yellow paper plates peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.8× the quietest.

What does it cost to enter the yellow paper plates niche?

Listings span $5.90–$58.30; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.

yellow paper plates

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$20.73

avg listing price — sweet spot $15–$100

Price range

Great$5.90–$58.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+55.4%

90-day search growth — must beat 0% to launch

Review moat

Good656.51

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$231K

$231K/yr · 261K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, yellow paper plates is a $231K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 67/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

yellow paper plates market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $259K–$311K; units × avg price
Conversion rate: 4.3%
Avg BSR: #450
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 7.8%
Avg brand age: 32 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

Top-5 brand share

31%

Top 20: 79%

Top-5 click share

22%

Top 20: 56%

Open market

64%

FALIZIFU7%
QZYL6%
HFBOBP6%
HEIPINIUYE6%
Liacere6%
LANLISA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.8×

Open Trend

Top yellow paper plates search terms

yellow plates64K/yr +70.9%3.2% conv.
yellow paper plates46K/yr +44.9%4.9% conv.
yellow plastic plates32K/yr +56.1%2.5% conv.
yellow plates and napkins12K/yr +147.1%3.1% conv.
yellow party plates16K/yr +34.8%2.8% conv.
yellow disposable plates14K/yr +52.4%2.3% conv.
yellow dessert plates9K/yr +76.0%6.0% conv.
yellow dinner plates11K/yr +7.9%1.2% conv.
pastel yellow plates6K/yr +68.6%2.4% conv.
yellow plates disposable12K/yr -22.9%3.5% conv.

All search terms

Top yellow paper plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HFBOBP 50PCS Yellow Paper Plates and Napkins Decorations 7Inch Solid Yellow Dessert Plates Disposable Cake Plate Tableware Set Party Supplies for Birthday Anniversaries Baby Shower Wedding

HFBOBP$8.854.7★272 rev

FALIZIFU 50 Pcs Yellow Scalloped Paper Plates 25 7 and 25 9 Disposable Yellow Scalloped Dinner Plates for Wedding Baby Shower Birthday Party Disposable Dessert Plate

FALIZIFU$12.244.4★178 rev

FLOWERCAT 60PCS Yellow Plates - Heavy Duty Yellow Plastic Plates Disposable 10.25inch & 7.5inch for Birthday Party/Wedding/Spring - Serve for 30 guests

FLOWERCAT$29.494.7★2,034 rev

LANLISA 50 Yellow Paper Plates Disposable 25-9 & 25-7 Disposable Birthday Cake Dessert Plates For Baby Shower Easter Party Supplies

LANLISA$9.634.6★594 rev

QZYL 50 Pieces Small Paper Plates 7 Inches Yellow Dessert Dinnerware Elegant Disposable Tableware Set Paper Plates Heavy Duty Party Supplies for Birthday Parties BBQs Picnics Events Gatherings

QZYL$9.934.3★610 rev

Newest

by launch date

Liacere 350PCS Yellow Plates - Yellow Disposable Plastic Plates With Gold Rim-50Guest Plastic Dinnerware include 100 Plates 50 Pack Pre Rolled Napkins with Silverware 50Cups for WeddingParty

Liacere$55.722,528 rev

8mo ago

ISFANGCO 80pcs Yellow Plastic Plates Heavy Duty Yellow Disposable Plates 40 Dinner and 40 Dessert Plate for Easter Baby Shower Wedding Spring Beaded Plate

ISFANGCO$36.8624 rev

9mo ago

ISFANGCO 60Pcs Yellow Plates Heavy Duty Ware Yellow Plastic Plates Disposable Fancy 30 Dinner & 30 Dessert Plates for Spring Easter Party Wedding(30Guests)

ISFANGCO$30.0572 rev

10mo ago

Vyntra 350 Pcs Yellow Disposable Paper Plates and Napkins Set for 50 9 Dinner Plates & 7 Dessert Plates Tableware for Birthday Baby Shower Picnic Party

Vyntra$29.28354 rev

11mo ago

HEIPINIUYE 25 Pieces Yellow Paper Plates 7 Inch Yellow Scalloped Plates Disposable Dinner Plate for Wedding Baby Shower Birthday Party Dessert Plate

HEIPINIUYE$6.7455 rev

1y ago

What buyers say about yellow paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Sturdy quality”

Color22%

“Color was pretty”

Strength11%

“For paper plates these werent very flimsy at all”

Durability8%

“Very durable and nice looking”

Size-Overall4%

“Really good size”

Value For Money4%

“Great value”

Correct Contents3%

“Pieces”

Collectibles3%

“All in one party set”

Thickness2%

“material is thick enough”

Advertised Vs Actual Product2%

“It did its job”

What buyers complain about

Color31%

“Color was off”

Size-Overall9%

“Also the napkins are very large”

Advertised Vs Actual Product8%

“False advertising”

Material Quality6%

“These plates are not made of good material”

Thickness6%

“They arent very thick or sturdy”

Weight Light6%

“A little light weight”

Strength5%

“extremely flimsy”

Grip4%

“Too slippery for food”

Quality-Overall3%

“Poor quality”

Value For Money2%

“Not worth the money”

Top return reasons

Color43%

Size-Overall30%

Value For Money7%

Advertised Vs Actual Product5%

Strength4%

Quality-Overall3%

Thin2%

Material Quality2%

Weight Heavy1%

Thickness1%

Common questions

Is yellow paper plates profitable to sell on Amazon United States?: The niche generates $231K/yr across 79 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +55.4%. Flapen's verdict: Worth a look (67/100).
How competitive is the yellow paper plates niche?: 47 brands and 55 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in yellow paper plates?: Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.9%.
When does demand for yellow paper plates peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.8× the quietest.
What does it cost to enter the yellow paper plates niche?: Listings span $5.90–$58.30; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.