Yellow Paper Plates

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

+55.4%

Conversion, latest week

4.3%

Market size, estimated

$231Ka year

Peak month

May5.8× the quietest month

Top search term

yellow plates64K searches a year

Listings sell for $20.73 on average, from $5.90 to $58.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.73 that is $2K to $5K a year per listing.

Average price

$20.73inside the $15 to $100 sweet spot

Price range

$5.90–$58.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #450 within Disposable Plates, Bowls & Cutlery. It carries 657 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#450in Disposable Plates, Bowls & Cutlery

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

657per listing

Listings tracked

79

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months