Yellow Napkins

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+48.9%

Conversion, latest week

6.5%

Market size, estimated

$162Ka year

Peak month

May7.9× the quietest month

Top search term

yellow napkins96K searches a year

Listings sell for $12.69 on average, from $5.27 to $36.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.69 that is $3K to $6K a year per listing.

Average price

$12.69under the $15 to $100 sweet spot

Price range

$5.27–$36.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #199 within Disposable Napkins. It carries 1,818 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

6.5%

Average rank

#199in Disposable Napkins

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,818per listing

Listings tracked

53

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months