yellow gift bag
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.78–$51.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good940.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Market size
Bad$82K$82K/yr · 119K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, yellow gift bag is a $82K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
yellow gift bag market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $75K–$100K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #974
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 82%
- Out of stock
- 5.9%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
33
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
37%
Top 20: 80%
Open market
33%
- SUNCOLOR29%
- Oikss14%
- JMANNI8%
- qiqee8%
- Oletx4%
- CODOBON4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.8×
Top yellow gift bag search terms
- yellow gift bags47K/yr
- yellow gift bag24K/yr
- yellow paper bags9K/yr
- yellow goodie bags8K/yr
- small yellow gift bags6K/yr
- yellow gift bags with handles7K/yr
- yellow party favor bags6K/yr
- yellow treat bags4K/yr
- yellow party bags4K/yr
- yellow candy bags4K/yr
Top yellow gift bag products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SUNCOLOR 12-Pack Yellow Gift Bags with Handles 8 Inch Recyclable Paper Goodie Bags for Party Favors Easter Birthdays Baby Showers
SUNCOLOR$6.924.7★614 rev
SUNCOLOR 25 Pack Yellow Gift Bags with Handles 8x4.5x10 Medium Bags for Shopping Retail DIY Wedding Party Favors & Special Occasions
SUNCOLOR$11.014.7★450 rev
JMANNI Gift Bags with Handles 13 Medium Gift Bag for Presents 1 Pcs Bags with 2 Tissue Paper and 1 Cards for Baby Shower Wedding Bridal Shower Mothers Day Birthday Party (Yellow
JMANNI$5.834.7★2,527 rev
Oikss 50 Pack 5.25x3.25x8.25 Inch Small Yellow Kraft Paper Bags with Handles Bulk for Birthday Wedding Party Favors Grocery Retail Shopping Business Goody Craft Gift Bags Cub Sacks 50 Count
Oikss$17.684.8★1,747 rev
SUNCOLOR 24-Pack Yellow Gift Bags with Handles 8 Goodie Bags for Party Favor Bags Birthdays Easter & Special Occasions (Yellow)
SUNCOLOR$9.004.7★1,994 rev
Newest
by launch date
JMANNI Gift Bags with Handles 13 Medium Gift Bag for Presents 1 Pcs Bags with 2 Tissue Paper and 1 Cards for Baby Shower Wedding Bridal Shower Mothers Day Birthday Party (Yellow-Black
JMANNI$5.741,373 rev
JMANNI Gift Bags with Handles 13 Medium Gift Bag for Presents 1 Pcs Bags with 2 Tissue Paper and 1 Cards for Baby Shower Wedding Bridal Shower Mothers Day Birthday Party (Yellow
JMANNI$5.832,527 rev
YoungTree Gift Bags with Handles 12.6 Medium Gift Bag with 2 Tissue Paper and 1 Card for Graduation Wedding Baby Shower Bridal Shower Engagement Anniversary Birthday Party Favors (Yellow)
YoungTree$5.86202 rev
ANZNKU 8x11 Yellow Party Favor Bags 50 PCS Plastic Gift Bags for Easter Candy Treat Jewelry Craft Goodie Bag with Die Cut Handles for Birthday School Events & Small Business Wedding
ANZNKU$8.65208 rev
Bakepacker 24Pcs Paper Gift Bag with Handles Bulk Yellow Paper Bags Multiple Uses (8.3x6x3.15 Small Size)
Bakepacker$9.85103 rev
Trending
90-day click momentum
20 Pcs Drawstring Bags Bulk Draw String Backpack DIY Gym Sports Cinch Bag Sackpack for Women Men Yellow
CODOBON$20.044.6★
JohahaTim Drawstring Backpack Bulk 20 Packs Draw String Bags for Gym Sports Trip Pedestrianism Cinch Sack DIY for Women Men with Memo Card(yellow)
JohahaTim$18.754.6★
Bakepacker 24Pcs Paper Gift Bag with Handles Bulk Yellow Paper Bags Multiple Uses (8.3x6x3.15 Small Size)
Bakepacker$9.854.7★
qiqee 24PCS Mini Gift Bag with Handles Bulk 4.5x2.5x6 Gift Bags Bright Yellow Bags Multiple Uses
qiqee$9.424.7★
JMANNI Gift Bags with Handles 13 Medium Gift Bag for Presents 1 Pcs Bags with 2 Tissue Paper and 1 Cards for Baby Shower Wedding Bridal Shower Mothers Day Birthday Party (Yellow-Black
JMANNI$5.744.6★
What buyers say about yellow gift bag
What buyers praise and complain about, mined from review topics.What buyers love
“Much better quality than the cheap paper ones at Walmart”
“The colors were bright”
“Perfect size”
“It's nice and pretty sturdy”
“Affordable”
“Nice gift bag”
“durable”
What buyers complain about
“Small,”
“Look used”
Top return reasons
Common questions
- Is yellow gift bag profitable to sell on Amazon United States?
- The niche generates $82K/yr across 38 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the yellow gift bag niche?
- 26 brands and 33 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in yellow gift bag?
- Top complaints mined from reviews: Size-Overall, Product Condition. The return rate is 2.8%.
- When does demand for yellow gift bag peak?
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- What does it cost to enter the yellow gift bag niche?
- Listings span $4.78–$51.69; the average listing price is $12.47 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.