Is yellow cups profitable to sell on Amazon United States?

The niche generates $60K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Worth a look (58/100).

How competitive is the yellow cups niche?

21 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in yellow cups?

Top complaints mined from reviews: Strength, Color, Thickness. The return rate is 0.5%.

When does demand for yellow cups peak?

Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.

What does it cost to enter the yellow cups niche?

Listings span $5.01–$28.49; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 2,391 reviews — the moat a new listing must climb.

yellow cups

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+86.7%

90-day search growth — must beat 0% to launch

Brand share

Great58%

top-5 brand share — no brand owns this niche

Avg price

Good$13.91

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.01–$28.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,390.52

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 81K searches

According to Flapen's Amazon United States niche tracking, yellow cups is a $60K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

yellow cups market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $56K–$70K; units × avg price
Conversion rate: 5.3%
Avg BSR: #611
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 4.4%
Avg brand age: 33 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

49%

Top 20: 91%

Open market

37%

PAMI23%
LANLISA12%
DecorRack8%
Sabary8%
Glowserve7%
Creative Converting5%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +86.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×

Open Trend

Top yellow cups search terms

yellow cups35K/yr +78.0%3.7% conv.
yellow plastic cups22K/yr +96.5%4.7% conv.
yellow disposable cups8K/yr +83.6%3.4% conv.
yellow cups disposable7K/yr +82.0%4.8% conv.
yellow party cups7K/yr +74.2%3.8% conv.
yellow solo cups 12 oz3K/yr +179.2%10.4% conv.

All search terms

Top yellow cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAMI 100-Pack 7oz Yellow Disposable Cups Plastic Cups for Parties Bpa-Free Ideal for Cold Drinks

PAMI$7.034.3★784 rev

LANLISA 50 Yellow Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Picnic Easter

LANLISA$13.794.7★251 rev

Sabary 100 Pack 12oz Plastic Cups Yellow Graduation Heavy Duty Drinking Disposable Cups with Lines for Beverage Holiday Wedding Camping Barbecues Birthday Party Outdoor Picnic(Yellow and White)

Sabary$20.334.6★238 rev

Glowserve 50 Pack 12 oz Gold Disposable Plastic Cups Cocktail Glasses

Glowserve$13.404.7★171 rev

School Bus Yellow 16 oz Plastic Cups (240 per Case)

Creative Converting$8.174.7★1,289 rev

Newest

by launch date

Glad Plastic Cups Fun Pack in 4 Colors - Pink Green Blue & Yellow Sturdy Party Cups in Bright Colors - Ideal for Everyday Use or Special Occasions 16 Oz 100 Count

Glad$12.034,591 rev

6mo ago

Sliner 50 Sets 16 oz Yellow Gingham Party Plastic Cups Yellow Checkered Plaid Disposable Drinking Cups with Lids and Paper Straws for Christmas Baby Shower Wedding Birthday Party Supplies

Sliner$26.45145 rev

7mo ago

Glowserve 50 Pack 12 oz Gold Disposable Plastic Cups Cocktail Glasses

Glowserve$13.40171 rev

7mo ago

LIKAJON 50 Yellow Plastic Cups 12 oz Disposable Cups Drinking Graduation Cups for Birthday Party Wedding Bridal & Baby Shower Picnic BBQ

LIKAJON$12.8637 rev

8mo ago

LANLISA 50 Yellow Plastic Cups 16 oz Disposable Cups Drinking Cups For Birthday Party Picnic Easter

LANLISA$13.79251 rev

11mo ago

What buyers say about yellow cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Colors are bright”

Strength11%

“not flimsy at all”

Value For Money11%

“Worth It”

Quality-Overall9%

“Great quality cups”

Size-Overall9%

“Perfect Size”

Advertised Vs Actual Product8%

“Great Product As Advertised”

Durability7%

“Its good if you dont break it”

Ease Of Use3%

“They are easy to hold”

Thickness2%

“The material is thick”

Washability1%

“No need to wash dishes”

What buyers complain about

Strength14%

“Flimsy”

Color12%

“Not yellow”

Thickness8%

“Cups are thinner than expected”

Quality-Overall8%

“so quality could be better”

Size-Overall6%

“Was one cup short”

Leak-Proof5%

“Leaky Cups”

Value For Money5%

“It's the exhorbitant cost of shipping that was not good”

Taste-Overall5%

“The cups made whatever I poured in them taste funny”

Material Quality3%

“They're made of plastic”

Ease Of Cleaning3%

“They do not want to rinse/wash their tumblers out”

Top return reasons

Size-Overall44%

Color20%

Value For Money12%

Advertised Vs Actual Product4%

Strength4%

Material Quality2%

Thin2%

Quality-Overall2%

Functionality-Overall1%

Smell1%

Common questions

Is yellow cups profitable to sell on Amazon United States?: The niche generates $60K/yr across 27 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Worth a look (58/100).
How competitive is the yellow cups niche?: 21 brands and 68 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in yellow cups?: Top complaints mined from reviews: Strength, Color, Thickness. The return rate is 0.5%.
When does demand for yellow cups peak?: Demand peaks in Apr–May–Jun; the busiest month runs 5.1× the quietest.
What does it cost to enter the yellow cups niche?: Listings span $5.01–$28.49; the average listing price is $13.91 (sweet spot $15–$100). The average incumbent carries 2,391 reviews — the moat a new listing must climb.