yellow crinkle paper filler
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Growth
Good+59.4%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Price range
Okay$5.98–$22.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,164.78avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, yellow crinkle paper filler is a $32K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
yellow crinkle paper filler market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $36K–$49K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 267 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
5%
- Caleihd38%
- Mefleet19%
- Corlcol16%
- Wowxyz10%
- JIWINNER6%
- Sukh5%
- Open — no brand owns it (1 brand, 5%)
Demand
Weekly Amazon search volume, last 11 weeks — +59.4% search growth over the last 90 days.Top yellow crinkle paper filler search terms
- yellow crinkle paper filler9K/yr
- yellow crinkle paper4K/yr
- yellow shredded paper filler4K/yr
Top yellow crinkle paper filler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Yellow
Caleihd$7.824.6★2,929 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Yellow Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.724.7★754 rev
Wowxyz 1 LB Crinkle Cut Paper Shred Yellow Crinkle Shredded Paper for Gift Baskets - Gift Box Bag Filler - Confetti Stuffing for Birthday Holiday Present Packaging Wrapping
Wowxyz$14.394.7★647 rev
Corlcol 1LB Crinkle Paper Shred Filler for Gift Box Bag and Basket On Holidays(Light Yellow)
Corlcol$14.434.8★696 rev
Corlcol 200g(7oz) Crinkle Paper Shredded Filler Paper for Gift Baskets Shreds Decoration Stuffing for Easter Christmas(Light Yellow)
Corlcol$7.834.5★580 rev
Newest
by launch dateCorlcol 200g(7oz) Crinkle Paper Shredded Filler Paper for Gift Baskets Shreds Decoration Stuffing for Easter Christmas(Light Yellow)
Corlcol$7.83580 rev
Sukh Yellow Crinkle Paper Filler - Shredded Paper Gift Basket & Box Wrap
Sukh$6.111,558 rev
Corlcol 2LB Crinkle Paper Shred Filler for Gift Box Bag and Basket On Holidays (Light Yellow)
Corlcol$22.92599 rev
JIWINNER 4oz Yellow Crinkle Paper Filler for Gift Wrapping Ideal for Gift Boxes Baskets and Crafts
JIWINNER$5.98139 rev
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Yellow Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.72754 rev
Trending
90-day click momentumCorlcol 1LB Crinkle Paper Shred Filler for Gift Box Bag and Basket On Holidays(Light Yellow)
Corlcol$14.434.8★
MagicWater Crinkle Cut Paper for Gift Baskets - 2LB - Yellow - Perfect for Shredded Paper Filler Basket Filler Gift Boxes Bridesmaid Gifts Christmas Stuffers & More Ideal for All Occasions
MagicWater Supply$21.054.8★
Corlcol 2LB Crinkle Paper Shred Filler for Gift Box Bag and Basket On Holidays (Light Yellow)
Corlcol$22.924.8★
Caleihd Crinkle Cut Paper Grass Cushion Paper Streamer for Christmas Wedding Birthday Bridesmaid Engagement Craft Gift Boxes Bags Filler Decoration 4.5oz Yellow
Caleihd$7.824.6★
Mefleet 1/2 LB Crinkle Cut Paper Shred Filler 8 oz Yellow Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Grass Cushion Stuffing for Easter Mothers day Holiday Packaging Wrapping
Mefleet$8.724.7★
What buyers say about yellow crinkle paper filler
What buyers praise and complain about, mined from review topics.What buyers love
“overall good quality”
“great color”
“Well worth the price”
What buyers complain about
“it is an odd pale boring yellow”
“thats all I could smell”
Top return reasons
Common questions
- Is yellow crinkle paper filler profitable to sell on Amazon United States?
- The niche generates $32K/yr across 9 tracked products. 90-day search growth is +59.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the yellow crinkle paper filler niche?
- 7 brands and 10 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in yellow crinkle paper filler?
- Top complaints mined from reviews: Color, Smell. The return rate is 2.9%.
- What does it cost to enter the yellow crinkle paper filler niche?
- Listings span $5.98–$22.92; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.