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Yayashi Sp-4 Toothpaste

Fail

Shoppers spend an estimated $36K a year here, so Yayashi Sp-4 Toothpaste is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$36K/yr37K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
80%top-5 click share · 8 brands · 13 sellers

Flapen Score

Yayashi Sp-4 Toothpaste against its category

The dotted line is the Health & Household average. Past it, Yayashi Sp-4 Toothpaste is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yayashi Sp-4 Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Yayashi Sp-4 Toothpaste 37K times last year and spent an estimated $36K. The top 5 brands take 82% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
6.0%
Market size, estimated
$36Ka year
Peak month
July9.2× the quietest month
Top search term
probiotic whitening toothpaste32K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $11.25 to $25.33. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $16.44 that is $2K to $4K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$11.25–$25.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #590 within Toothpaste. It carries 6,604 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
16.7%
Average rank
#590in Toothpaste
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,604per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Yayashi Sp-4 Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

82%

Top 20: 96%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • Brand 122%
  • Brand 221%
  • Brand 318%
  • Brand 414%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 12%)

Demand

Yayashi Sp-4 Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.2×

Search terms

Top Yayashi Sp-4 Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • probiotic whitening toothpaste32K/yr
  • yayashi1K/yr
  • sp4 toothpaste whitening1K/yr
  • yayashi sp-4 probiotic whitening toothpaste878/yr
  • sp-4 probiotics whitening toothpaste602/yr
  • yayashi sp-4426/yr
  • yayashi sp-4 toothpaste251/yr
  • sp4 probiotic toothpaste whitening52/yr

Reviews and returns

What reviews say buyers love and hate about Yayashi Sp-4 Toothpaste

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Tooth Brightening”
9%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Yayashi Sp-4 Toothpaste questions

Answered from the same tracked data.