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Yarlap

Fail

The top 5 products take 100% of clicks, so Yarlap is a Fail.

Flapen Score
26
26 / 100
Ranks 14,632 of 14,768 Health & Household niches · −23 vs the category median of 49
Market size
$12K/yr3K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Yarlap against its category

The dotted line is the Health & Household average. Past it, Yarlap is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yarlap market on Amazon at a glance

Shoppers on Amazon United States searched for Yarlap 3K times last year and spent an estimated $12K. All 5 brands take every click. Demand peaks in Jan–Aug. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
3.0%
Market size, estimated
$12Ka year
Peak month
August1.7× the quietest month
Top search term
yarlap3K searches a year

02 · Price

A sale here is worth $124.41.

Listings sell for $124.41 on average, from $15.20 to $295.59. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $124.41 that is $0 to $12K a year per listing.

Average price
$124.41above the $15 to $100 sweet spot
Price range
$15.20–$295.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #315 within Incontinence & Ostomy. It carries 1,322 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#315in Incontinence & Ostomy
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
1,322per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Yarlap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 222%
  • Brand 316%
  • Brand 411%
  • Brand 54%

Demand

Yarlap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Yarlap

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
20%of negative reviews mention “Durability”
4.7%of orders come back
“Not working after 2 weeks”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yarlap questions

Answered from the same tracked data.