yankee candle 3 wick
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$7.94–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,835.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 41K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, yankee candle 3 wick is a $17K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
yankee candle 3 wick market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $36K–$45K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 8.4%
- Avg brand age
- 39 months
- Avg seller age
- 139 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
178
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
33%
Top 20: 84%
Open market
20%
- Yankee Candle40%
- Chesapeake Bay Candle13%
- Bath & Body Works12%
- YMing5%
- Inspireyes5%
- AOOVOO5%
Demand
Weekly Amazon search volume, last 27 weeks — -47.5% search growth over the last 90 days.Top yankee candle 3 wick search terms
- 3-wick decorative candles19K/yr
- 3-wick candle5K/yr
- yankee candles 3 wick7K/yr
- yankee candle 3 wick7K/yr
- 3-wick candles3K/yr
Top yankee candle 3 wick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chesapeake Bay Candle Scented Candle Peace + Tranquility (cashmere jasmine) 3-Wick Coffee Table Jar
Chesapeake Bay Candle$11.694.5★45,591 rev
Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$22.384.6★447 rev
Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift
Yankee Candle$14.404.5★637 rev
YMing 3-Wick Candle Gift Set 3 Pack 14 oz Each Scented Candles for Home White Tea & Sage Vanilla & Amber Cashmere Cedar
YMing$22.004.5★3,568 rev
Inspireyes Scented Candles Set with Crystal 3 Wick Candle 19 oz Soy Wax Aromatherapy Meditation Candles Large Manifestation Candle with Large Energy Stones Birthday Gifts for Women
Inspireyes$20.364.3★476 rev
Newest
by launch date
Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$25.56119 rev
AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men
AOOVOO$16.53220 rev
Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift
Yankee Candle$14.40637 rev
Yankee Candle Sage & Citrus Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$17.323,044 rev
Yankee Candle Sugared Cinnamon Apple Scented Candle 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time
Yankee Candle$17.12286 rev
Trending
90-day click momentumAOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men
AOOVOO$16.534.2★
Threlaco 1 Pack 10 Inch Wood Dough Bowl Candles Home Rustic Dough Bowl Soy Candle 3 Wick Scented Candles Gifts for Men Women Farmhouse Table Centerpiece Home Decor for Christmas(Jasmine Gardenia)
Threlaco$24.614.1★
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick$16.264.6★
Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$25.564.8★
Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$22.384.6★
What buyers say about yankee candle 3 wick
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great candles”
“Good quality”
“Good deal”
“Great Gift”
“its lasted well over a month”
“works as stated”
“it fits perfectly”
“Lovely purple color, crystals, sparkles”
“good hot or cold”
What buyers complain about
“Unpleasant smell”
“for the price was not worth it”
“Bad quality control”
“Not that strong”
“Burns even”
“Looks are deceiving”
“broke after about 25% usage”
“The crystals are tiny”
“Kinda hard to light with light any wicks”
“Looks like its been used”
Top return reasons
Common questions
- Is yankee candle 3 wick profitable to sell on Amazon United States?
- The niche generates $17K/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the yankee candle 3 wick niche?
- 15 brands and 178 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in yankee candle 3 wick?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the yankee candle 3 wick niche?
- Listings span $7.94–$25.56; the average listing price is $17.87 (sweet spot $15–$100). The average incumbent carries 5,836 reviews — the moat a new listing must climb.