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Y Brush

Fail

Demand is soft, at -46.2% this quarter, so Y Brush is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$113K/yr49K searches / yr
90-day growth
-46.2%search demand this quarter
Competition
59%top-5 click share · 14 brands · 22 sellers

Flapen Score

Y Brush against its category

The dotted line is the Health & Household average. Past it, Y Brush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Y Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Y Brush 49K times last year and spent an estimated $113K. The top 5 brands take 83% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
4.0%
Market size, estimated
$113Ka year
Peak month
November5.6× the quietest month
Top search term
self brushing toothbrush24K searches a year

02 · Price

A sale here is worth $58.98.

Listings sell for $58.98 on average, from $20.98 to $276.07. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $58.98 that is $0 to $6K a year per listing.

Average price
$58.98inside the $15 to $100 sweet spot
Price range
$20.98–$276.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 31.3% of listings are out of stock. The average listing ranks #71 within Toothbrushes & Accessories. It carries 909 reviews at 3.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
31.3%
Average rank
#71in Toothbrushes & Accessories
Average rating
3.57 starsAmazon United States average 4.42 stars
Average reviews
909per listing
Listings tracked
25

04 · Newcomers

8 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Y Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

10%

  • Brand 126%
  • Brand 215%
  • Brand 314%
  • Brand 414%
  • Brand 514%
  • Brand 66%
  • Open — no brand owns it (8 brands, 10%)

Demand

Y Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Y Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • self brushing toothbrush24K/yr
  • y brush10K/yr
  • adult u shaped electric toothbrush5K/yr
  • y toothbrush4K/yr
  • y toothbrush adult2K/yr
  • y brush toothbrush adult5K/yr

Reviews and returns

What reviews say buyers love and hate about Y Brush

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Charging”
3.3%of orders come back
“making it impossible to charge”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Y Brush questions

Answered from the same tracked data.