y brush
Skip itSoft demand (-46.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great$58.98avg listing price — sweet spot $15–$100
Review moat
Good909.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$20.98–$276.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 49K searches
Growth
Bad-46.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, y brush is a $113K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Aug–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
y brush market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $59K–$74K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 31.3%
- Avg brand age
- 36 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
10%
- Y-Brush26%
- ELOTAME15%
- V-WHITE14%
- yeklike14%
- autobrush14%
- Feno6%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.2% search growth over the last 90 days.Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.6×
Top y brush search terms
- self brushing toothbrush24K/yr
- y brush10K/yr
- adult u shaped electric toothbrush5K/yr
- y toothbrush4K/yr
- y toothbrush adult2K/yr
- y brush toothbrush adult5K/yr
Top y brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Y-Brush Essential - Sonic Electric Toothbrush - 3 Months Battery Life with USB-C - 2 Brushing Modes - Clinically Proven - Adult
Y-Brush$76.424.0★390 rev
yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.064.3★144 rev
V-WHITE Adults Auto Brush Ultrasonic U-Shaped Toothbrush 360 Teeth Cleaning Hands-Free Electric Autobrush Gum Protection Waterproof IPX7 Wireless Charging
V-WHITE$40.603.4★5,502 rev
Autobrush Sonic Pro Electric Toothbrush Only ADA Accepted U-Shaped Brush Clinically Proven Up to 5.1X Better Cleaning 30-Second Full Mouth 360 Clean Rechargeable Waterproof Black Mens Regular
autobrush$86.493.7★695 rev
Y-Brush Ultra Premium - Sonic Toothbrush 6 Brushing Modes - 6-Month Battery with USB-C Advanced Plaque Removal Whitening Technology Clinically Proven - Adult
Y-Brush$139.114.0★174 rev
Newest
by launch date
ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Gray)
ELOTAME$28.259 rev
yeklike Sonic Electric U Shaped Toothbrush for Adults Automatic Full Mouth Cleaning Toothbrush 360 Stain Removal IPX7 Waterproof Rechargeable 3 U-Shape & 2 Straight Brush Heads
yeklike$29.06144 rev
ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush
ELOTAME$29.5510 rev
U Shaped Toothbrush for Adults Automatic Sonic Electric Toothbrush Full Mouth 360 Oral Cleaning & Stain Whitening IPX7 Waterproof Rechargeable 3 U-Shape Brush Heads & 2 Straight Brush Heads
yeklike$29.6812 rev
ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Blue)
ELOTAME$28.83131 rev
Trending
90-day click momentum
Ralexidog U-Shaped Electric Toothbrush Comfort-Focused Design with Secure Grip for Daily Oral Hygiene at Home (Black)
Ralexidog$29.902.9★
FULYA Auto Toothbrush with Teeth Whitening Mousse Ultrasonic Toothbrush for Adult 360 Tooth Brush Waterproof Rechargeable Electric Tooth whitening Brush
FULYA$29.193.6★
SVKCO Ultrasonic Toothbrush for Adult Automatic Toothbrush 30 Automatic Timer Wireless Charging Washable Travel Home Dual-use
SVKCO$30.550.0★
ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush
ELOTAME$29.552.4★
ELOTAME Ultrasonic Automatic Electric Toothbrush for Adults- U Shaped self Brushing Toothbrush 360 Mouth Cleaning 5 Modes for Whitening IPX7 Waterproof Rechargeable (Light Blue)
ELOTAME$28.834.4★
What buyers say about y brush
What buyers praise and complain about, mined from review topics.What buyers love
“easy to hold”
“easy to clean”
“Excellent Product”
“adorable design”
“It did a really good job of getting my teeth clean”
“Battery life is good”
“Good value”
“charges easily”
“Very comfortable”
“Great brush”
What buyers complain about
“making it impossible to charge”
“its not easy to clean I tried myself”
“Died after 3 months”
“Doesnt work as expected”
“A bit pricey”
“was slightly tight on the bottom”
“It takes a bit of getting used to”
“was so much lower quality than its advertised”
“Not a good toothbrush for toddler”
“Doesnt work as expected”
Top return reasons
Common questions
- Is y brush profitable to sell on Amazon United States?
- The niche generates $113K/yr across 25 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is -46.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the y brush niche?
- 14 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in y brush?
- Top complaints mined from reviews: Charging, Ease Of Cleaning, Durability. The return rate is 3.3%.
- When does demand for y brush peak?
- Demand peaks in Jul–Aug–Nov–Dec; the busiest month runs 5.6× the quietest.
- What does it cost to enter the y brush niche?
- Listings span $20.98–$276.07; the average listing price is $58.98 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.