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Xylometazoline Nasal Spray

Fail

The top 5 brands take 97% of clicks, so Xylometazoline Nasal Spray is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$117K/yr63K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
80%top-5 click share · 7 brands · 77 sellers

Flapen Score

Xylometazoline Nasal Spray against its category

The dotted line is the Health & Household average. Past it, Xylometazoline Nasal Spray is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xylometazoline Nasal Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Xylometazoline Nasal Spray 63K times last year and spent an estimated $117K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
11.7%
Market size, estimated
$117Ka year
Peak month
February2.0× the quietest month
Top search term
otrivin nasal spray31K searches a year

02 · Price

A sale here is worth $15.80.

Listings sell for $15.80 on average, from $5.49 to $22.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $15.80 that is $8K to $12K a year per listing.

Average price
$15.80inside the $15 to $100 sweet spot
Price range
$5.49–$22.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #318 within Allergy, Sinus & Asthma. It carries 5,104 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#318in Allergy, Sinus & Asthma
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
5,104per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Xylometazoline Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

77

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

1%

  • Brand 186%
  • Brand 24%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Xylometazoline Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Xylometazoline Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • otrivin nasal spray31K/yr
  • otrivin14K/yr
  • xylometazoline nasal spray7K/yr
  • otrivine nasal spray5K/yr
  • otrivine2K/yr
  • otrivine sinusitis relief nasal spray1K/yr
  • otrivin adult nasal spray2K/yr
  • otrivine adult nasal spray258/yr

Reviews and returns

What reviews say buyers love and hate about Xylometazoline Nasal Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sinus Relief”
15%of negative reviews mention “Sinus Relief”
<0.1%of orders come back, a rate Amazon rounds to zero
“Both sinuses swell”
A buyer, on “Sinus Relief”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Xylometazoline Nasal Spray questions

Answered from the same tracked data.