Xtra Laundry Detergent Liquid
FailThe top 5 brands take 97% of clicks, so Xtra Laundry Detergent Liquid is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $48K/yr126K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 95 sellers
Flapen Score
Xtra Laundry Detergent Liquid against its category
The dotted line is the Health & Household average. Past it, Xtra Laundry Detergent Liquid is stronger. Inside it, weaker.
Market
The Xtra Laundry Detergent Liquid market on Amazon at a glance
Shoppers on Amazon United States searched for Xtra Laundry Detergent Liquid 126K times last year and spent an estimated $48K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $48Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- xtra laundry detergent63K searches a year
02 · Price
A sale here is worth $13.63.
Listings sell for $13.63 on average, from $7.82 to $23.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.63 that is $1K to $3K a year per listing.
- Average price
- $13.63under the $15 to $100 sweet spot
- Price range
- $7.82–$23.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #477 within Laundry. It carries 9,166 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 88%
- Out of stock, average day
- 0.7%
- Average rank
- #477in Laundry
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 9,166per listing
- Listings tracked
- 26
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Xtra Laundry Detergent Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Xtra Detergent Stain Fighter 136.4 Ounce
- Price
- $18.97
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 3y ago

XTRA LAUNDRY DETERGENT LIQUID TROPICAL PASSION JUG 57.6 FLUID OUNCE
- Price
- $14.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
- Price
- $13.35
- Rating
- 4.7/5
- Reviews
- 24,122
- Age
- 7mo ago

Xtra Tropical Passion 260 Loads Liquid Laundry Detergent 312 Fl Oz
- Price
- $23.95
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 2y ago

Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
- Price
- $12.16
- Rating
- 4.8/5
- Reviews
- 8,153
- Age
- 2y ago
Trending
estimated 90-day click momentum
Xtra 206.4 fl. oz. Tropical Passion Liquid Laundry Detergent (172-Loads) 215
- Price
- $14.33
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

XTRA LAUNDRY DETERGENT LIQUID CRYSTAL CLEAN JUG 56 FLUID OUNCE
- Price
- $12.91
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 3y ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
- Price
- $8.41
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 4mo ago

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
- Price
- $13.35
- Rating
- 4.7/5
- Reviews
- 24,122
- Age
- 7mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 4mo ago
Newest
by launch date
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz
- Price
- $14.98
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
- Price
- $8.41
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz
- Price
- $13.02
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 4mo ago

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
- Price
- $13.35
- Rating
- 4.7/5
- Reviews
- 24,122
- Age
- 7mo ago

ARM & HAMMER Sensitive Skin Plus Fresh Scent 170 Loads Liquid Laundry Detergent 170 Fl oz
- Price
- $13.45
- Rating
- 4.7/5
- Reviews
- 5,622
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
95
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
1%
- Xtra56%
- Arm & Hammer23%
- Gain9%
- Tide7%
- Amazon Basics2%
- Purex2%
- Open — no brand owns it (1 brand, 1%)
Demand
Xtra Laundry Detergent Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Xtra Laundry Detergent Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xtra laundry detergent63K/yr
- xtra laundry detergent liquid19K/yr
- xtra detergent9K/yr
- laundry detergent xtra11K/yr
- extra laundry detergent liquid11K/yr
- extra laundry detergent7K/yr
- xtra detergent liquid laundry6K/yr
Reviews and returns
What reviews say buyers love and hate about Xtra Laundry Detergent Liquid
We read the reviews and the return reasons for every product selling here.
“LEAKED EVERYWHERE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xtra Laundry Detergent Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









