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Xtra Laundry Detergent Liquid

Fail

The top 5 brands take 97% of clicks, so Xtra Laundry Detergent Liquid is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$48K/yr126K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
55%top-5 click share · 7 brands · 95 sellers

Flapen Score

Xtra Laundry Detergent Liquid against its category

The dotted line is the Health & Household average. Past it, Xtra Laundry Detergent Liquid is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xtra Laundry Detergent Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Xtra Laundry Detergent Liquid 126K times last year and spent an estimated $48K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
2.8%
Market size, estimated
$48Ka year
Peak month
December6.2× the quietest month
Top search term
xtra laundry detergent63K searches a year

02 · Price

A sale here is worth $13.63.

Listings sell for $13.63 on average, from $7.82 to $23.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.63 that is $1K to $3K a year per listing.

Average price
$13.63under the $15 to $100 sweet spot
Price range
$7.82–$23.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #477 within Laundry. It carries 9,166 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
88%
Out of stock, average day
0.7%
Average rank
#477in Laundry
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
9,166per listing
Listings tracked
26

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
67 months

Products

Top Xtra Laundry Detergent Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

95

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

1%

  • Brand 156%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Xtra Laundry Detergent Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Xtra Laundry Detergent Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xtra laundry detergent63K/yr
  • xtra laundry detergent liquid19K/yr
  • xtra detergent9K/yr
  • laundry detergent xtra11K/yr
  • extra laundry detergent liquid11K/yr
  • extra laundry detergent7K/yr
  • xtra detergent liquid laundry6K/yr

Reviews and returns

What reviews say buyers love and hate about Xtra Laundry Detergent Liquid

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
29%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“LEAKED EVERYWHERE”
A buyer, on “Leak-Proof”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Xtra Laundry Detergent Liquid questions

Answered from the same tracked data.