xtra laundry detergent liquid
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Price range
Good$7.82–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,166.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 126K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, xtra laundry detergent liquid is a $48K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
xtra laundry detergent liquid market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #477
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 54%
- Out of stock
- 0.7%
- Avg brand age
- 67 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
95
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 93%
Open market
1%
- Xtra56%
- Arm & Hammer23%
- Gain9%
- Tide7%
- Amazon Basics2%
- Purex2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -4.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 6.2×
Top xtra laundry detergent liquid search terms
- xtra laundry detergent63K/yr
- xtra laundry detergent liquid19K/yr
- xtra detergent9K/yr
- laundry detergent xtra11K/yr
- extra laundry detergent liquid11K/yr
- extra laundry detergent7K/yr
- xtra detergent liquid laundry6K/yr
Top xtra laundry detergent liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xtra Detergent Stain Fighter 136.4 Ounce
Xtra$18.974.8★31 rev
XTRA LAUNDRY DETERGENT LIQUID TROPICAL PASSION JUG 57.6 FLUID OUNCE
Xtra$14.860.0★0 rev
ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
Arm & Hammer$13.354.7★24,122 rev
Xtra Tropical Passion 260 Loads Liquid Laundry Detergent 312 Fl Oz
Xtra$23.955.0★22 rev
Gain Super Fresh Blast Liquid Odor Defense Fabric Softener 140 FL OZ 190 Load Softening Laundry Conditioner for 2 in 1 Freshness plus Odor Protection
Gain$12.164.8★8,153 rev
Newest
by launch date
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz
Arm & Hammer$14.98442 rev
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
Arm & Hammer$8.41304 rev
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz
Arm & Hammer$13.02558 rev
ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
Arm & Hammer$13.3524,122 rev
ARM & HAMMER Sensitive Skin Plus Fresh Scent 170 Loads Liquid Laundry Detergent 170 Fl oz
Arm & Hammer$13.455,622 rev
Trending
90-day click momentum
Xtra 206.4 fl. oz. Tropical Passion Liquid Laundry Detergent (172-Loads) 215
Xtra$14.330.0★
XTRA LAUNDRY DETERGENT LIQUID CRYSTAL CLEAN JUG 56 FLUID OUNCE
Xtra$12.914.4★
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz
Arm & Hammer$8.414.7★
ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads
Arm & Hammer$13.354.7★
ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz
Arm & Hammer$14.984.7★
What buyers say about xtra laundry detergent liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Very affordable”
“Cleans well”
“Real quality full container everything”
“Cleans great”
“Works well”
“As advertised”
“Great washing powder”
“comes in many sizes”
“Gentle on skin”
What buyers complain about
“LEAKED EVERYWHERE”
“It smells funny”
“Watered Down”
“Poor cleaning”
“Kinda small”
“Product has left multiple stains on multiple clothing items”
“the price is high”
“Itchy bumps ALL over my skin”
“not as good As it used to be”
“May irritate sensitive skin”
Top return reasons
Common questions
- Is xtra laundry detergent liquid profitable to sell on Amazon United States?
- The niche generates $48K/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the xtra laundry detergent liquid niche?
- 7 brands and 95 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in xtra laundry detergent liquid?
- Top complaints mined from reviews: Leak-Proof, Smell, Dilute/Watery. The return rate is 0.2%.
- When does demand for xtra laundry detergent liquid peak?
- Demand peaks in Jan–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the xtra laundry detergent liquid niche?
- Listings span $7.82–$23.95; the average listing price is $13.63 (sweet spot $15–$100). The average incumbent carries 9,166 reviews — the moat a new listing must climb.