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Xstance Insoles for Men

Fail

The top 5 brands take 100% of clicks, so Xstance Insoles for Men is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$208K/yr117K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
96%top-5 click share · 4 brands · 11 sellers

Flapen Score

Xstance Insoles for Men against its category

The dotted line is the Health & Household average. Past it, Xstance Insoles for Men is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xstance Insoles for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Xstance Insoles for Men 117K times last year and spent an estimated $208K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $208K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
3.9%
Market size, estimated
$208Ka year
Peak month
October1.6× the quietest month
Top search term
xstance insoles for men64K searches a year

02 · Price

A sale here is worth $45.57.

Listings sell for $45.57 on average, from $24.59 to $98.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $45.57 that is $11K to $23K a year per listing.

Average price
$45.57inside the $15 to $100 sweet spot
Price range
$24.59–$98.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #346 within Foot Health. It carries 6,032 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
10.6%
Average rank
#346in Foot Health
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
6,032per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Xstance Insoles for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 24%
  • Brand 34%
  • Brand 44%

Demand

Xstance Insoles for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Xstance Insoles for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xstance insoles for men64K/yr
  • xstance insoles36K/yr
  • x stance insoles for women6K/yr
  • xtance insoles for men3K/yr
  • xtance insoles for women5K/yr
  • existence shoe insoles3K/yr

Reviews and returns

What reviews say buyers love and hate about Xstance Insoles for Men

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Pain Relief-Overall”
4.1%of orders come back
“Hurt my feet more”
A buyer, on “Pain Relief-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Xstance Insoles for Men questions

Answered from the same tracked data.