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Xl Flushable Wipes for Adults

Fail

The average product has 73,360 reviews to catch up to, so Xl Flushable Wipes for Adults is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$144K/yr61K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
65%top-5 click share · 11 brands · 152 sellers

Flapen Score

Xl Flushable Wipes for Adults against its category

The dotted line is the Health & Household average. Past it, Xl Flushable Wipes for Adults is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xl Flushable Wipes for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Xl Flushable Wipes for Adults 61K times last year and spent an estimated $144K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
14.1%
Market size, estimated
$144Ka year
Peak month
December4.0× the quietest month
Top search term
cleansing wipes for adults13K searches a year

02 · Price

A sale here is worth $16.78.

Listings sell for $16.78 on average, from $4.57 to $36.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.78 that is $4K to $8K a year per listing.

Average price
$16.78inside the $15 to $100 sweet spot
Price range
$4.57–$36.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Tissues, Toilet Paper & Sprays. It carries 73,360 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#32in Tissues, Toilet Paper & Sprays
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
73,360per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Xl Flushable Wipes for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

152

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 217%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (5 brands, 7%)

Demand

Xl Flushable Wipes for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Holiday '24Spike '25Prime Day '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Xl Flushable Wipes for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleansing wipes for adults13K/yr
  • cottonelle xl flushable wipes8K/yr
  • cottonelle flushable wipes xl6K/yr
  • large flushable wipes5K/yr
  • kleenex wipes5K/yr
  • adult wipes for men6K/yr
  • cottonelle xl extra large flushable adult wet wipes4K/yr
  • extra large flushable wipes for adults5K/yr
  • cottonelle xl wipes3K/yr
  • hypoallergenic wipes for adults2K/yr

Reviews and returns

What reviews say buyers love and hate about Xl Flushable Wipes for Adults

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Pack is small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Xl Flushable Wipes for Adults questions

Answered from the same tracked data.