Xl Flushable Wipes for Adults
FailThe average product has 73,360 reviews to catch up to, so Xl Flushable Wipes for Adults is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $144K/yr61K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 152 sellers
Flapen Score
Xl Flushable Wipes for Adults against its category
The dotted line is the Health & Household average. Past it, Xl Flushable Wipes for Adults is stronger. Inside it, weaker.
Market
The Xl Flushable Wipes for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Xl Flushable Wipes for Adults 61K times last year and spent an estimated $144K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $144Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- cleansing wipes for adults13K searches a year
02 · Price
A sale here is worth $16.78.
Listings sell for $16.78 on average, from $4.57 to $36.71. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.78 that is $4K to $8K a year per listing.
- Average price
- $16.78inside the $15 to $100 sweet spot
- Price range
- $4.57–$36.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Tissues, Toilet Paper & Sprays. It carries 73,360 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Tissues, Toilet Paper & Sprays
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 73,360per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Xl Flushable Wipes for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
152
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Brand 157%
- Brand 217%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (5 brands, 7%)
Demand
Xl Flushable Wipes for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Xl Flushable Wipes for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cleansing wipes for adults13K/yr
- cottonelle xl flushable wipes8K/yr
- cottonelle flushable wipes xl6K/yr
- large flushable wipes5K/yr
- kleenex wipes5K/yr
- adult wipes for men6K/yr
- cottonelle xl extra large flushable adult wet wipes4K/yr
- extra large flushable wipes for adults5K/yr
- cottonelle xl wipes3K/yr
- hypoallergenic wipes for adults2K/yr
Reviews and returns
What reviews say buyers love and hate about Xl Flushable Wipes for Adults
We read the reviews and the return reasons for every product selling here.
“Pack is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xl Flushable Wipes for Adults questions
Answered from the same tracked data.









