Xeroform

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

+18.9%

Conversion, latest week

13.6%

Market size, estimated

$1.3Ma year

Peak month

June1.3× the quietest month

Top search term

xeroform petrolatum dressing189K searches a year

Listings sell for $18.00 on average, from $5.65 to $27.36. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $18.00 that is $72K to $90K a year per listing.

Average price

$18.00inside the $15 to $100 sweet spot

Price range

$5.65–$27.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$72K–$90K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bandages & Bandaging Supplies. It carries 1,254 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#42in Bandages & Bandaging Supplies

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

1,254per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

64 months