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Xback Copperfit Back Brace

Fail

The top 5 products take 86% of clicks, so Xback Copperfit Back Brace is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$313K/yr135K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
86%top-5 click share · 7 brands · 12 sellers

Flapen Score

Xback Copperfit Back Brace against its category

The dotted line is the Health & Household average. Past it, Xback Copperfit Back Brace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Xback Copperfit Back Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Xback Copperfit Back Brace 135K times last year and spent an estimated $313K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $313K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
5.5%
Market size, estimated
$313Ka year
Peak month
October4.0× the quietest month
Top search term
xback copperfit back brace as seen on tv59K searches a year

02 · Price

A sale here is worth $42.65.

Listings sell for $42.65 on average, from $25.65 to $59.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $42.65 that is $64K to $85K a year per listing.

Average price
$42.65inside the $15 to $100 sweet spot
Price range
$25.65–$59.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$64K–$85K
Returns
6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #104 within Braces, Splints & Supports. It carries 12,627 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#104in Braces, Splints & Supports
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
12,627per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Xback Copperfit Back Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Brand 176%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Xback Copperfit Back Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Xback Copperfit Back Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xback copperfit back brace as seen on tv59K/yr
  • xback29K/yr
  • x back21K/yr
  • copper fit x back12K/yr
  • copper back brace as seen on tv6K/yr
  • xback copperfit back brace5K/yr
  • x back brace copper fit3K/yr
  • copper fit x back support for men230/yr

Reviews and returns

What reviews say buyers love and hate about Xback Copperfit Back Brace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
6.3%of orders come back
“Did not fit”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Xback Copperfit Back Brace questions

Answered from the same tracked data.