- Flapen Score
- 31 / 100Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 4931
- Market size
- $16K/yr166K searches / yr
- 90-day growth
- -3.7%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 35 sellers
Flapen Score
Xanax against its category
The dotted line is the Health & Household average. Past it, Xanax is stronger. Inside it, weaker.
Market
The Xanax market on Amazon at a glance
Shoppers on Amazon United States searched for Xanax 166K times last year and spent an estimated $16K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -3.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $16Ka year
- Top search term
- xanax131K searches a year
02 · Price
A sale here is worth $20.74.
Listings sell for $20.74 on average, from $8.54 to $42.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.74 that is $2K to $5K a year per listing.
- Average price
- $20.74inside the $15 to $100 sweet spot
- Price range
- $8.54–$42.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #972 within Single Homeopathic Remedies. It carries 1,744 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 67%
- Out of stock, average day
- 8.3%
- Average rank
- #972in Single Homeopathic Remedies
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,744per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Xanax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Xanax BBG93H Baseball Hard/Softball/Protective Gloves Black x Lime Green (9086) M-L
- Price
- $28.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Nartex Simplex Homeopathic Sedative Tablets 60 Count
- Price
- $12.80
- Rating
- 4.5/5
- Reviews
- 680
- Age
- 13y ago

Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 60 Count
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 7,644
- Age
- 5y ago

Xanax Candle with Gift Box - XANDLE - Cool Candles - White Elephant Gifts - Funny Candles - Novelty Candles - Funny Nurse Gifts - Eccentric Decor - Weird Decor - Gag Gift Candle
- Price
- $23.28
- Rating
- 4.8/5
- Reviews
- 300
- Age
- 3y ago

Boiron StressCalm On The Go for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 2 Count (160 Pellets)
- Price
- $9.30
- Rating
- 4.3/5
- Reviews
- 1,668
- Age
- 3y ago
Trending
estimated 90-day click momentum
Xanax BBG93H Baseball Hard/Softball/Protective Gloves Black x Lime Green (9086) M-L
- Price
- $28.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Boiron StressCalm On The Go for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 2 Count (160 Pellets)
- Price
- $9.30
- Rating
- 4.3/5
- Reviews
- 1,668
- Age
- 3y ago

Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 60 Count
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 7,644
- Age
- 5y ago

Xanax Candle with Gift Box - XANDLE - Cool Candles - White Elephant Gifts - Funny Candles - Novelty Candles - Funny Nurse Gifts - Eccentric Decor - Weird Decor - Gag Gift Candle
- Price
- $23.28
- Rating
- 4.8/5
- Reviews
- 300
- Age
- 3y ago

Simplix | Natural Supplement to Strengthen The Immune System | Respond to Outbreaks | Source of Highly Researched Mushroom & Seaweed Polysaccharides 60 Veggie Capsules (1 Pack)
- Price
- $42.41
- Rating
- 4.2/5
- Reviews
- 170
- Age
- 4y ago
Newest
by launch date
Xanax BBG93H Baseball Hard/Softball/Protective Gloves Black x Lime Green (9086) M-L
- Price
- $28.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Xanax Candle with Gift Box - XANDLE - Cool Candles - White Elephant Gifts - Funny Candles - Novelty Candles - Funny Nurse Gifts - Eccentric Decor - Weird Decor - Gag Gift Candle
- Price
- $23.28
- Rating
- 4.8/5
- Reviews
- 300
- Age
- 3y ago

Boiron StressCalm On The Go for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 2 Count (160 Pellets)
- Price
- $9.30
- Rating
- 4.3/5
- Reviews
- 1,668
- Age
- 3y ago

Simplix | Natural Supplement to Strengthen The Immune System | Respond to Outbreaks | Source of Highly Researched Mushroom & Seaweed Polysaccharides 60 Veggie Capsules (1 Pack)
- Price
- $42.41
- Rating
- 4.2/5
- Reviews
- 170
- Age
- 4y ago

Boiron StressCalm Tablets for Relief of Stress Anxiousness Nervousness Irritability and Fatigue - 60 Count
- Price
- $8.54
- Rating
- 4.3/5
- Reviews
- 7,644
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
35
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Xanax57%
- Boiron17%
- NARTEX LABS16%
- Genesis Savoir7%
- Papillex3%
Demand
Xanax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Xanax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- xanax131K/yr
- simplex27K/yr
- simplex pills5K/yr
- zanax2K/yr
Reviews and returns
What reviews say buyers love and hate about Xanax
We read the reviews and the return reasons for every product selling here.
“Did not seem to be effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Xanax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









