x-all multi purpose cleaner
Worth a lookShows beatable incumbent ratings (2.6★), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Quality gap
Incredible2.6★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Incredible$19.94–$19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 873K searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,151avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, x-all multi purpose cleaner is a $1.1M/yr Amazon United States market (873K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
x-all multi purpose cleaner market data
- Units sold / yr
- 50K–60K
- avg 15,000–20,000/product
- Revenue / yr
- $998K–$1.2M
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- X-ALL100%
Demand
Weekly Amazon search volume, last 50 weeks — -1.8% search growth over the last 90 days.Top x-all multi purpose cleaner search terms
- xall all purpose cleaner203K/yr
- x-all multi purpose cleaner163K/yr
- x all multipurpose cleaner161K/yr
- xall84K/yr
- x-all67K/yr
- x all60K/yr
- xall cleaner31K/yr
- x all cleaner25K/yr
- xall multi purpose cleaner58K/yr
- x-all cleaner22K/yr
Top x-all multi purpose cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.963.0★3,768 rev
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
X-ALL$19.993.5★1,065 rev
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.951.0★3 rev
X-ALL Multi-Purpose Cleaning Tablets Streak-Free Shine and Deep Cleaning Tablet for Home on All Surfaces 5x Tablets Only
X-ALL$19.943.0★3,768 rev
Newest
by launch dateX-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.953 rev
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
X-ALL$19.991,065 rev
X-ALL Multi-Purpose Cleaning Tablets Streak-Free Shine and Deep Cleaning Tablet for Home on All Surfaces 5x Tablets Only
X-ALL$19.943,768 rev
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.963,768 rev
Trending
90-day click momentumX-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.951.0★
X-ALL Multi-Purpose Cleaning Tablets Streak-Free Shine and Deep Cleaning Tablet for Home on All Surfaces 5x Tablets Only
X-ALL$19.943.0★
X-ALL Foaming Toilet Cleaner Self-Activating Powder for Deep Cleaning Fights Stains Limescale and Mineral-Buildup
X-ALL$19.993.5★
X-ALL Multi-Purpose Cleaner - Spray Bottle and 5x Cleaning Tablets - Cleaner for Oven Kitchen & Floor surfaces and Removes Grease and Grime
X-ALL$19.963.0★
What buyers say about x-all multi purpose cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“This photo is the best”
“Works well to clean toliets”
“As advertised”
“Scent is nice”
“Easy to use”
“Cuts the grease”
“it is a great value as I think I received about 10 cleaner tablets”
“It has a fluorescent blue color”
“WORKED WELL ON GREASE DRIPPING BOT NOT AS WELL ON WAXY SUBSTANCE”
What buyers complain about
“Does not work as described”
“Does Not Clean”
“Didnt work as advertised”
“WASTE OF MONEY”
“Did not remove any grease”
“the stains did not come out”
“Garbage product”
“Spray bottle leaks”
“no scent at all”
“Doesnt clean”
Top return reasons
Common questions
- Is x-all multi purpose cleaner profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the x-all multi purpose cleaner niche?
- 1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in x-all multi purpose cleaner?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Advertised Vs Actual Product. The return rate is 1.0%.
- What does it cost to enter the x-all multi purpose cleaner niche?
- Listings span $19.94–$19.99; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 2,151 reviews — the moat a new listing must climb.