wyze scale
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$55.56avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$27.17–$113.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 249K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,678.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wyze scale is a $1.3M/yr Amazon United States market (249K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
wyze scale market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- WYZE SCALE58%
- WYZE36%
- WyzeCam6%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +3.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Top wyze scale search terms
- wyze scale111K/yr
- wyze scale x58K/yr
- wyze smart scale17K/yr
- wyze scale ultra26K/yr
- wyze x scale4K/yr
- wyze smart scale x5K/yr
- wyze weight scale4K/yr
- wyze scale x smart scale3K/yr
- wyze body scale5K/yr
- wyze bathroom scale2K/yr
Top wyze scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | Sync with Health Apps | for People Baby & Pet 400 lbs (Black)
WYZE$38.084.4★1,327 rev
Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)
WYZE SCALE$48.194.6★25,739 rev
Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black
WYZE SCALE$113.314.3★390 rev
Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | ITO Glass & LED Backlight | Batteries Included 400 lbs (White)
WYZE$38.504.2★1,187 rev
Wyze Scale S Scale for Body Weight Digital Bathroom Scale for Body Fat BMI Muscle Heart Rate Body Composition Analyzer with App Batteries Included Bluetooth 400 lb Black
WyzeCam$27.174.5★5,699 rev
Newest
by launch date
Wyze Smart Scale BodyScan with Handle 8-Electrode Body Composition Scale for Body Weight BMI Body Fat Muscle Mass Segmental Analysis 400 lbs Black
WYZE SCALE$76.9116 rev
Wyze Smart Scale X Butterfly - Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Accurate Bluetooth Digital Scale for Body Composition Analyzer | Sync Health Apps | ITO Glass 400 lbs Black
WYZE SCALE$33.91221 rev
Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black
WYZE SCALE$113.31390 rev
Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs White
WYZE SCALE$113.38390 rev
Wyze Scale Ultra Smart Scale with 4.3 Color Display Digital Bathroom Scale for Body Weight BMI Muscle Mass Composition Wi-Fi & Bluetooth Body Fat Scale with Heart Rate 400 lbs (Black)
WYZE SCALE$48.1925,739 rev
Trending
90-day click momentumWyze Smart Scale BodyScan with Handle 8-Electrode Body Composition Scale for Body Weight BMI Body Fat Muscle Mass Segmental Analysis 400 lbs Black
WYZE SCALE$76.914.5★
Wyze Smart Scale X Butterfly - Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Accurate Bluetooth Digital Scale for Body Composition Analyzer | Sync Health Apps | ITO Glass 400 lbs Black
WYZE SCALE$33.914.2★
Wyze Smart Scale Ultra BodyScan with Handle Wi-Fi & Bluetooth Body Composition Scale for Weight BMI Body Fat Muscle Mass and Segmental Measurement 400 lbs Black
WYZE SCALE$113.314.3★
Wyze Smart Scale Ultra Smart Scale with 4.3 Color Display - Digital Scale for Body Weight BMI Muscle Mass Heart Rate Monitor Wi-Fi & Bluetooth Weight Scale with Baby/Pet/Luggage Mode 400lbs Black
WYZE SCALE$46.904.3★
Wyze Smart Scale X - Digital Bathroom Scale for Body Weight BMI Body Fat Muscle Mass Heart Rate Monitor | ITO Glass & LED Backlight | Batteries Included 400 lbs (White)
WYZE$38.504.2★
What buyers say about wyze scale
What buyers praise and complain about, mined from review topics.What buyers love
“Accurate and easy to use”
“Perfect for our use”
“It's giving great information about my health”
“reasonably priced”
“Easy to set up”
“As advertised”
“Seems well made”
“No problem connecting”
“It functions well”
“Good for tracking actual fat loss”
What buyers complain about
“Inaccurate and inconsistent”
“This software is horrible”
“Completely Inaccurate”
“Didnt last”
“Short battery life”
“Doesn't sync”
“Sometimes it just doesnt work for a couple of days”
“Very disappointing given the price”
“In a 5 minute period I gained 7 lbs then lost 5”
“Also, the info is very technical and difficult to understand”
Top return reasons
Common questions
- Is wyze scale profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the wyze scale niche?
- 3 brands and 5 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wyze scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Software/Application, Accuracy-Overall. The return rate is 3.2%.
- When does demand for wyze scale peak?
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- What does it cost to enter the wyze scale niche?
- Listings span $27.17–$113.38; the average listing price is $55.56 (sweet spot $15–$100). The average incumbent carries 5,678 reviews — the moat a new listing must climb.