ww scales digital weight
Skip itA deep review moat (51,508 avg reviews) — this niche doesn't clear our bar today.
Avg price
Incredible$28.35avg listing price — sweet spot $15–$100
Price range
Incredible$17.18–$42.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-32.4%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$19K$19K/yr · 19K searches
Review moat
Bad51,508.41avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ww scales digital weight is a $19K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 33/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ww scales digital weight market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$43K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 47%
- Out of stock
- 10.9%
- Avg brand age
- 57 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
36
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
1%
- Conair56%
- Etekcity21%
- WW Scales by Conair13%
- Vitafit4%
- GE4%
- OVUTEK1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -32.4% search growth over the last 90 days.Peak months: Jan, Aug · busiest ÷ quietest = 1.7×
Top ww scales digital weight search terms
- ww scale8K/yr
- ww scales digital weight7K/yr
- ww bluetooth scale4K/yr
Top ww scales digital weight products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale in White
Conair$23.504.2★241 rev
Etekcity Digital Body Weight Bathroom Scale Large Blue LCD Backlight Display High Precision Measurements 6mm Tempered Glass 400 Pounds
Etekcity$18.444.7★348,509 rev
Weight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF
WW Scales by Conair$24.844.4★7 rev
Weight Watchers Scales by Conair BathroomScale for BodyWeight Glass Digital Scale Body Analysis Measures Body Fat Body Water BMI Bone Mass&Muscle for 4Users Measures Weight up to 400Lbs in Black&Blue
Conair$30.354.0★219 rev
Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale with Body Fat Muscle and BMI in Clear
Conair$31.524.2★69 rev
Newest
by launch dateWeight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF
WW Scales by Conair$24.847 rev
GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch
GE$30.78398 rev
GE Scale for Body Weight Body Fat BMI Muscle Mass Smart Bathroom Scales with 14 Body Composition Metrics with Large Display Accurate Bluetooth Weighing Machine with Fitness App 400 lbs Black
GE$40.021,192 rev
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)
OVUTEK$23.243,700 rev
Weight Watchers Scales by Conair Scale for Body Weight Digital Bathroom Scale with Body Fat Muscle and BMI in Clear
Conair$31.5269 rev
Trending
90-day click momentumWeight Watchers Scale Total Body Measurements Fat Water Muscle Bone BMI Mass Conair App Bluetooth Heart Rate Scale Black WW934ZF
WW Scales by Conair$24.844.4★
GE Smart Scale for Body Weight: Body Fat BMI Digital Bathroom Scale - 14 Body Composition Analyzer Health Monitor Highly Accurate Bluetooth Weighing Scale with App 400 lb 11 Inch
GE$30.784.5★
Ovutek Smart Scale for Body Weight Digital Bathroom Scale BMI Weighing Body Fat Scale Accurate Body Composition Scale Monitor for Peoples Health with Smartphone App Compact Size 400lb (Pink)
OVUTEK$23.244.7★
Weight Watchers Scales by Conair BathroomScale for BodyWeight Glass Digital Scale Body Analysis Measures Body Fat Body Water BMI Bone Mass&Muscle for 4Users Measures Weight up to 400Lbs in Black&Blue
Conair$30.354.0★
Vitafit Digital Bathroom Weight Scale for Body Weight High Accuracy Assured by Weighing Professional Since 2001 Extra Large Blue Backlit LCD and Step-On 400lb/182kg Clear Glass
Vitafit$17.184.7★
What buyers say about ww scales digital weight
What buyers praise and complain about, mined from review topics.What buyers love
“Accuracy is good”
“Cheap price”
“very user-friendly”
“Great quality and exactly as described”
“good for tracking”
“As described”
“Works Well”
“Really helping me out with my weight loss”
“Sturdy design”
“Great and lightweight”
What buyers complain about
“broke after a week”
“Inconsistent readings”
“Not Accurate”
“Barely works”
“Short battery life”
“Cant connect”
“App sucks”
“Only good for weight”
“Very flimsy poor quality”
“my feet barely fit on it”
Top return reasons
Common questions
- Is ww scales digital weight profitable to sell on Amazon United States?
- The niche generates $19K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the ww scales digital weight niche?
- 7 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in ww scales digital weight?
- Top complaints mined from reviews: Durability, Measurement/Reading Accuracy, Accuracy-Overall. The return rate is 1.7%.
- When does demand for ww scales digital weight peak?
- Demand peaks in Jan–Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ww scales digital weight niche?
- Listings span $17.18–$42.35; the average listing price is $28.35 (sweet spot $15–$100). The average incumbent carries 51,508 reviews — the moat a new listing must climb.