Wrapping Paper for Men

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

+23.9%

Conversion, latest week

5.9%

Market size, estimated

$59Ka year

Peak month

December5.1× the quietest month

Top search term

masculine wrapping paper11K searches a year

Listings sell for $10.23 on average, from $5.08 to $16.50. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.23 that is $0 to $1K a year per listing.

Average price

$10.23under the $15 to $100 sweet spot

Price range

$5.08–$16.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #304 within Gift Wrap Paper. It carries 751 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

0.9%

Average rank

#304in Gift Wrap Paper

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

751per listing

Listings tracked

74

25 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

6Amazon's first-year sales bar

Average brand age

24 months