Wrapping Paper

Shoppers searched for this 18.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.3M a year.

Searches, last 12 months

18.3M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

6.4%

Market size, estimated

$11.3Ma year

Peak month

December22.2× the quietest month

Top search term

wrapping paper7.6M searches a year

Listings sell for $9.74 on average, from $5.20 to $19.98. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 4,000 to 5,000 of them. At $9.74 that is $39K to $49K a year per listing.

Average price

$9.74under the $15 to $100 sweet spot

Price range

$5.20–$19.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

4,000–5,000

Revenue per listing a year

$39K–$49K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #116 within Gift Wrap Paper. It carries 1,278 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#116in Gift Wrap Paper

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,278per listing

Listings tracked

67

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

16Amazon's first-year sales bar

Average brand age

35 months