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Wrapping Paper

Maybe

Shoppers spend an estimated $11.3M a year here. But the products selling today already average 4.6★, so Wrapping Paper is a Maybe.

Flapen Score
64
64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$11.3M/yr18.3M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
30%top-5 click share · 24 brands · 29 sellers

Flapen Score

Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Wrapping Paper is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Wrapping Paper 18.3M times last year and spent an estimated $11.3M. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 18.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.3M a year.

Searches, last 12 months
18.3M
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
6.4%
Market size, estimated
$11.3Ma year
Peak month
December22.2× the quietest month
Top search term
wrapping paper7.6M searches a year

02 · Price

A sale here is worth $9.74.

Listings sell for $9.74 on average, from $5.20 to $19.98. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 4,000 to 5,000 of them. At $9.74 that is $39K to $49K a year per listing.

Average price
$9.74under the $15 to $100 sweet spot
Price range
$5.20–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
4,000–5,000
Revenue per listing a year
$39K–$49K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #116 within Gift Wrap Paper. It carries 1,278 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#116in Gift Wrap Paper
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,278per listing
Listings tracked
67

04 · Newcomers

16 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
35 months

Products

Top Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

29

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

30%

Top 20: 67%

Open market

35%

  • Brand 126%
  • Brand 213%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3.0M2.0MSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 22.2×

Search terms

Top Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrapping paper7.6M/yr
  • birthday wrapping paper1.5M/yr
  • gift wrapping paper912K/yr
  • gift wrap662K/yr
  • christmas wrapping paper5.6M/yr
  • happy birthday wrapping paper222K/yr
  • birthday wrapping paper roll191K/yr
  • wrapping paper roll272K/yr
  • wrapping paper birthday170K/yr
  • wrapping paper for men66K/yr

Reviews and returns

What reviews say buyers love and hate about Wrapping Paper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
1.7%of orders come back
“it is too short”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Health & Household niches

FAQ

Common Wrapping Paper questions

Answered from the same tracked data.