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Woven Floss

Fail

The average product has 7,510 reviews to catch up to, so Woven Floss is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$172K/yr150K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
70%top-5 click share · 10 brands · 44 sellers

Flapen Score

Woven Floss against its category

The dotted line is the Health & Household average. Past it, Woven Floss is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woven Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Woven Floss 150K times last year and spent an estimated $172K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
9.2%
Market size, estimated
$172Ka year
Peak month
February4.4× the quietest month
Top search term
woven floss47K searches a year

02 · Price

A sale here is worth $12.49.

Listings sell for $12.49 on average, from $1.14 to $33.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.49 that is $9K to $12K a year per listing.

Average price
$12.49under the $15 to $100 sweet spot
Price range
$1.14–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #54 within Dental Floss & Picks. It carries 7,510 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#54in Dental Floss & Picks
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,510per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Woven Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

44

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 130%
  • Brand 226%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 7%)

Demand

Woven Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Apr · busiest ÷ quietest = 4.4×

Search terms

Top Woven Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woven floss47K/yr
  • woven dental floss30K/yr
  • gum expanding floss16K/yr
  • gum expanding dental floss16K/yr
  • woven floss dental9K/yr
  • gum deep clean expanding floss5K/yr
  • floss woven5K/yr
  • dental floss woven4K/yr
  • braided floss4K/yr
  • reach woven dental floss3K/yr

Reviews and returns

What reviews say buyers love and hate about Woven Floss

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
0.2%of orders come back
“Expensive”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Woven Floss questions

Answered from the same tracked data.