Wound Dressing
FailShoppers spend an estimated $55K a year here, so Wound Dressing is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $55K/yr47K searches / yr
- 90-day growth
- +10.2%search demand this quarter
- Competition
- 50%top-5 click share · 13 brands · 48 sellers
Flapen Score
Wound Dressing against its category
The dotted line is the Health & Household average. Past it, Wound Dressing is stronger. Inside it, weaker.
Market
The Wound Dressing market on Amazon at a glance
Shoppers on Amazon United States searched for Wound Dressing 47K times last year and spent an estimated $55K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +10.2%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $55Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- wound pads20K searches a year
02 · Price
A sale here is worth $13.43.
Listings sell for $13.43 on average, from $3.02 to $24.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.43 that is $1K to $3K a year per listing.
- Average price
- $13.43under the $15 to $100 sweet spot
- Price range
- $3.02–$24.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Bandages & Bandaging Supplies. It carries 6,812 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Bandages & Bandaging Supplies
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 6,812per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Wound Dressing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
48
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
15%
- Brand 122%
- Brand 221%
- Brand 315%
- Brand 413%
- Brand 59%
- Brand 65%
- Open — no brand owns it (7 brands, 15%)
Demand
Wound Dressing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Wound Dressing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wound pads20K/yr
- absorbent pads for wounds7K/yr
- medical pads for wound care8K/yr
- wound pad5K/yr
- wound care pads3K/yr
- dressing pads for wound care3K/yr
Reviews and returns
What reviews say buyers love and hate about Wound Dressing
We read the reviews and the return reasons for every product selling here.
“Does not adhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wound Dressing questions
Answered from the same tracked data.