Worry Stone
FailThe top 5 brands take 94% of clicks, so Worry Stone is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $315K/yr879K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 10 sellers
Flapen Score
Worry Stone against its category
The dotted line is the Health & Household average. Past it, Worry Stone is stronger. Inside it, weaker.
Market
The Worry Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Worry Stone 879K times last year and spent an estimated $315K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.
- Searches, last 12 months
- 879K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $315Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- worry stones353K searches a year
02 · Price
A sale here is worth $13.33.
Listings sell for $13.33 on average, from $6.93 to $23.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.33 that is $17K to $20K a year per listing.
- Average price
- $13.33under the $15 to $100 sweet spot
- Price range
- $6.93–$23.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $17K–$20K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Healing Crystals. It carries 855 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #57in Healing Crystals
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 855per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Worry Stone products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Roowest 4 Pcs Thumb Worry Stone for Anxiety Natural Crystal Healing Stone Chakras Amethyst Tiger Eye Quartz Pocket Hug Gift for Office Stress Meditation(Chromashift Oval)
- Price
- $14.38
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago

Fidget Toys Adults Sensory Stone: 6 Pack Textured Worry Stone for Autism Kids Calming Down - Fidget Stress Toys for Stress Relief - Small Students Prizes Fidget Toys
- Price
- $9.28
- Rating
- 4.7/5
- Reviews
- 1,620
- Age
- 1y ago

Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
- Price
- $8.61
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 2y ago

Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 1,177
- Age
- 6y ago

Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
- Price
- $23.74
- Rating
- 4.5/5
- Reviews
- 528
- Age
- 4y ago
Trending
estimated 90-day click momentum
BUNMO Fidget Toys - Fidget Stones Sensory Toys 6pk Pastel | Silicone Worry Stones for Kids Ages 3+ | Portable Textured Quiet Sensory Stones for Hands-On Play
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 3mo ago

Roowest 4 Pcs Thumb Worry Stone for Anxiety Natural Crystal Healing Stone Chakras Amethyst Tiger Eye Quartz Pocket Hug Gift for Office Stress Meditation(Chromashift Oval)
- Price
- $14.38
- Rating
- 4.6/5
- Reviews
- 491
- Age
- 3y ago

Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
- Price
- $11.25
- Rating
- 4.6/5
- Reviews
- 1,177
- Age
- 6y ago

DUQGUHO Worry Stones for Anxiety Meditation Reiki Relax Thumb Worry Stones Crystals and Healing Stones Bulk 12PCS Stress Relief Gifts for Women
- Price
- $16.15
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 7mo ago

Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
- Price
- $8.61
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 2y ago
Newest
by launch date
BUNMO Fidget Toys - Fidget Stones Sensory Toys 6pk Pastel | Silicone Worry Stones for Kids Ages 3+ | Portable Textured Quiet Sensory Stones for Hands-On Play
- Price
- $6.93
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 3mo ago

DUQGUHO Worry Stones for Anxiety Meditation Reiki Relax Thumb Worry Stones Crystals and Healing Stones Bulk 12PCS Stress Relief Gifts for Women
- Price
- $16.15
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 7mo ago

Fidget Toys Adults Sensory Stone: 8 Pack Texture Worry Stone for Kids Calming - Sensory Autism Toys for Stress Relief - Quiet Small Fidgets for Classroom Prizes
- Price
- $10.80
- Rating
- 4.8/5
- Reviews
- 601
- Age
- 1y ago

Fidget Toys Adults Sensory Stone: 6 Pack Textured Worry Stone for Autism Kids Calming Down - Fidget Stress Toys for Stress Relief - Small Students Prizes Fidget Toys
- Price
- $9.28
- Rating
- 4.7/5
- Reviews
- 1,620
- Age
- 1y ago

Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
- Price
- $8.61
- Rating
- 4.6/5
- Reviews
- 1,329
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
3%
- Roowest52%
- KLT21%
- Nuenen10%
- Fekuar6%
- DUQGUHO5%
- BUNMO3%
- Open — no brand owns it (1 brand, 3%)
Demand
Worry Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Worry Stone search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- worry stones353K/yr
- worry stone148K/yr
- worry stones for anxiety106K/yr
- sensory stones60K/yr
- worry stones bulk37K/yr
- fidget stones29K/yr
- worry stones for kids36K/yr
- worry stones for adults17K/yr
- fidget stone11K/yr
- worry stone fidget10K/yr
Reviews and returns
What reviews say buyers love and hate about Worry Stone
We read the reviews and the return reasons for every product selling here.
“Sizing & Description not accurate”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Worry Stone questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









