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Worry Stone

Fail

The top 5 brands take 94% of clicks, so Worry Stone is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$315K/yr879K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
80%top-5 click share · 7 brands · 10 sellers

Flapen Score

Worry Stone against its category

The dotted line is the Health & Household average. Past it, Worry Stone is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worry Stone market on Amazon at a glance

Shoppers on Amazon United States searched for Worry Stone 879K times last year and spent an estimated $315K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $315K a year.

Searches, last 12 months
879K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.7%
Market size, estimated
$315Ka year
Peak month
December1.7× the quietest month
Top search term
worry stones353K searches a year

02 · Price

A sale here is worth $13.33.

Listings sell for $13.33 on average, from $6.93 to $23.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.33 that is $17K to $20K a year per listing.

Average price
$13.33under the $15 to $100 sweet spot
Price range
$6.93–$23.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$20K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Healing Crystals. It carries 855 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#57in Healing Crystals
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Worry Stone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

3%

  • Brand 152%
  • Brand 221%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Worry Stone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Worry Stone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worry stones353K/yr
  • worry stone148K/yr
  • worry stones for anxiety106K/yr
  • sensory stones60K/yr
  • worry stones bulk37K/yr
  • fidget stones29K/yr
  • worry stones for kids36K/yr
  • worry stones for adults17K/yr
  • fidget stone11K/yr
  • worry stone fidget10K/yr

Reviews and returns

What reviews say buyers love and hate about Worry Stone

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Sizing & Description not accurate”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Worry Stone questions

Answered from the same tracked data.