woolite dark pods
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.40avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$7.91–$42.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,282.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$31K$31K/yr · 17K searches
According to Flapen's Amazon United States niche tracking, woolite dark pods is a $31K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
woolite dark pods market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $27K–$32K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #291
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 50%
- Out of stock
- 7.2%
- Avg brand age
- 73 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
172
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
7%
- Woolite42%
- Sally Hansen18%
- Perwoll18%
- Grab Green7%
- OxiClean5%
- Clorox3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +14.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top woolite dark pods search terms
- woolite pods9K/yr
- woolite dark pods4K/yr
- woolite laundry detergent pods2K/yr
- woolite pods for dark clothes1K/yr
Top woolite dark pods products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Woolite Laundry Capsules additive with keratin prevents color fading: BLACK DARK DENIM 28 caps/616g
Sally Hansen$36.004.7★134 rev
Perwoll Caps Black Detergent (19 Washes) | All-in-1 Detergent | Caps Gently Clean and Renew Colors & Fibers | For All Dark Textiles | With Triple-Renew Technology
Perwoll$25.444.2★96 rev
Woolite Mix Colors with Keratin Washing Capsules for Colored Fabrics 33-Piece
Woolite$34.014.8★32 rev
Woolite Gell Capsules for Dark Wash with Keratin 33-Piece
Woolite$42.124.7★40 rev
Grab Green Delicate Laundry Detergent Pods 60 Count Fragrance Free
Grab Green$14.964.3★6,571 rev
Newest
by launch date
Woolite Darks Laundry Detergent Mega Value Pack 2.96 L With Colour Renew - Clothes Look New Longer 1 Count 66 Loads
Woolite$35.681,879 rev
Perwoll Caps Black Detergent (19 Washes) | All-in-1 Detergent | Caps Gently Clean and Renew Colors & Fibers | For All Dark Textiles | With Triple-Renew Technology
Perwoll$25.4496 rev
DEAD DOWN WIND BLACK Premium Unscented Laundry Detergent Pods (36 Ct) - Scent Eliminating Detergent Pods for Clothing and Gear - Durable Hunting Scent Eliminators - Advanced Hunting Gear
DEAD DOWN WIND$19.8466 rev
OxiClean Odor Blasters Odor and Stain Remover Laundry Power Paks 24 Ct
OxiClean$8.663,273 rev
Tide PODS Free & Gentle Laundry Detergent Soap Pacs 112 Count Tide PODS Laundry Detergent Laundry Detergent Pacs Laundry PODS Detergent
Tide$24.5370,357 rev
Trending
90-day click momentumDEAD DOWN WIND BLACK Premium Unscented Laundry Detergent Pods (36 Ct) - Scent Eliminating Detergent Pods for Clothing and Gear - Durable Hunting Scent Eliminators - Advanced Hunting Gear
DEAD DOWN WIND$19.844.5★
Clorox 2 for Colors - Stain Remover and Color Brightener Packs 40 Count (Packaging May Vary)
Clorox$11.234.7★
Perwoll Caps Black Detergent (19 Washes) | All-in-1 Detergent | Caps Gently Clean and Renew Colors & Fibers | For All Dark Textiles | With Triple-Renew Technology
Perwoll$25.444.2★
90fl oz of Woolite All Clothes 60 Loads Original Scent
Woolite$33.134.2★
Woolite Darks Laundry Detergent Mega Value Pack 2.96 L With Colour Renew - Clothes Look New Longer 1 Count 66 Loads
Woolite$35.684.6★
What buyers say about woolite dark pods
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Cleans great”
“Great product as usual”
“Very affordable”
“Convenient pods”
“They wash dishes great”
“Does the job”
“Works as advertised”
“Worked well on whites”
“Cleans Good”
What buyers complain about
“It has no scent at all”
“Container leaked”
“Overpriced”
“It CREATES STAINS”
“never fully dissolve”
“A mess to clean up”
“leave my washed laundry in the washer too long”
“colors it may not be as good as the others”
“The pods sometimes stick together in the container”
“Totally bleached my clothes”
Top return reasons
Common questions
- Is woolite dark pods profitable to sell on Amazon United States?
- The niche generates $31K/yr across 18 tracked products. 90-day search growth is +14.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the woolite dark pods niche?
- 9 brands and 172 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in woolite dark pods?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- When does demand for woolite dark pods peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the woolite dark pods niche?
- Listings span $7.91–$42.12; the average listing price is $21.40 (sweet spot $15–$100). The average incumbent carries 14,283 reviews — the moat a new listing must climb.