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Woolite Dark Pods

Fail

Shoppers spend an estimated $31K a year here, so Woolite Dark Pods is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$31K/yr17K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
65%top-5 click share · 9 brands · 172 sellers

Flapen Score

Woolite Dark Pods against its category

The dotted line is the Health & Household average. Past it, Woolite Dark Pods is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woolite Dark Pods market on Amazon at a glance

Shoppers on Amazon United States searched for Woolite Dark Pods 17K times last year and spent an estimated $31K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
8.6%
Market size, estimated
$31Ka year
Peak month
January1.7× the quietest month
Top search term
woolite pods9K searches a year

02 · Price

A sale here is worth $21.40.

Listings sell for $21.40 on average, from $7.91 to $42.12. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $21.40 that is $0 to $2K a year per listing.

Average price
$21.40inside the $15 to $100 sweet spot
Price range
$7.91–$42.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #291 within Laundry. It carries 14,283 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
61%
Out of stock, average day
7.2%
Average rank
#291in Laundry
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
14,283per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Woolite Dark Pods products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

172

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

7%

  • Woolite42%
  • Sally Hansen18%
  • Perwoll18%
  • Grab Green7%
  • OxiClean5%
  • Clorox3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Woolite Dark Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '25Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Woolite Dark Pods search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • woolite pods9K/yr
  • woolite dark pods4K/yr
  • woolite laundry detergent pods2K/yr
  • woolite pods for dark clothes1K/yr

Reviews and returns

What reviews say buyers love and hate about Woolite Dark Pods

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
0.1%of orders come back
“It has no scent at all”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Woolite Dark Pods questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data