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Wool Insoles

Fail

Demand is soft, at -63.8% this quarter, so Wool Insoles is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$30K/yr76K searches / yr
90-day growth
-63.8%search demand this quarter
Competition
35%top-5 click share · 26 brands · 36 sellers

Flapen Score

Wool Insoles against its category

The dotted line is the Health & Household average. Past it, Wool Insoles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Insoles market on Amazon at a glance

Shoppers on Amazon United States searched for Wool Insoles 76K times last year and spent an estimated $30K. The top 5 brands take 62% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-63.8%
Conversion, latest week
3.0%
Market size, estimated
$30Ka year
Top search term
wool insoles25K searches a year

02 · Price

A sale here is worth $13.16.

Listings sell for $13.16 on average, from $5.94 to $23.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.16 that is $0 to $1K a year per listing.

Average price
$13.16under the $15 to $100 sweet spot
Price range
$5.94–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #978 within Foot Health. It carries 1,617 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
18.3%
Average rank
#978in Foot Health
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,617per listing
Listings tracked
53

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Wool Insoles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

36

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

35%

Top 20: 71%

Open market

31%

  • Brand 123%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Wool Insoles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 8.7× · 8 of 12 months tracked

Search terms

Top Wool Insoles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool insoles25K/yr
  • wool shoe inserts10K/yr
  • wool insoles for women10K/yr
  • felt insoles7K/yr
  • wool insoles men7K/yr
  • wool insole4K/yr
  • wool shoe inserts women5K/yr
  • wool boot inserts5K/yr
  • wool inserts for boots4K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Insoles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Thickness”
3.1%of orders come back
“Need twice the thickness and sturdier foam”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wool Insoles questions

Answered from the same tracked data.