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Wool Flannel

Fail

Demand is soft, at -19.5% this quarter, so Wool Flannel is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$111K/yr67K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
79%top-5 click share · 10 brands · 40 sellers

Flapen Score

Wool Flannel against its category

The dotted line is the Health & Household average. Past it, Wool Flannel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wool Flannel market on Amazon at a glance

Shoppers on Amazon United States searched for Wool Flannel 67K times last year and spent an estimated $111K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
7.3%
Market size, estimated
$111Ka year
Peak month
December1.6× the quietest month
Top search term
wool flannel for castor oil pack13K searches a year

02 · Price

A sale here is worth $22.65.

Listings sell for $22.65 on average, from $5.84 to $162.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.65 that is $6K to $11K a year per listing.

Average price
$22.65inside the $15 to $100 sweet spot
Price range
$5.84–$162.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #3,637 within Aromatherapy. It carries 1,012 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#3,637in Aromatherapy
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,012per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wool Flannel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

40

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Brand 146%
  • Brand 223%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 11%)

Demand

Wool Flannel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Wool Flannel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wool flannel for castor oil pack13K/yr
  • organic cotton flannel for castor oil pack10K/yr
  • wool flannel17K/yr
  • organic flannel cloth for castor oil8K/yr
  • castor oil cloth4K/yr
  • flannel cloth for castor oil pack5K/yr
  • flannel cloth6K/yr
  • cotton flannel for castor oil2K/yr
  • wool castor oil pack wrap2K/yr
  • wool cloth for castor oil pack1K/yr

Reviews and returns

What reviews say buyers love and hate about Wool Flannel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Material Quality”
0.9%of orders come back
“Filthy material”
A buyer, on “Material Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wool Flannel questions

Answered from the same tracked data.