Wool Detergent
FailDemand is soft, at -40.0% this quarter, so Wool Detergent is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $252K/yr186K searches / yr
- 90-day growth
- -40.0%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 36 sellers
Flapen Score
Wool Detergent against its category
The dotted line is the Health & Household average. Past it, Wool Detergent is stronger. Inside it, weaker.
Market
The Wool Detergent market on Amazon at a glance
Shoppers on Amazon United States searched for Wool Detergent 186K times last year and spent an estimated $252K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -40.0%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $252Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- wool detergent79K searches a year
02 · Price
A sale here is worth $17.10.
Listings sell for $17.10 on average, from $5.03 to $28.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $17.10 that is $26K to $34K a year per listing.
- Average price
- $17.10inside the $15 to $100 sweet spot
- Price range
- $5.03–$28.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #190 within Laundry. It carries 3,435 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #190in Laundry
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,435per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Wool Detergent products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends
- Price
- $28.00
- Rating
- 4.6/5
- Reviews
- 2,075
- Age
- 2y ago

Outback Gold Wool Wash 16 Oz HE Compatible Plant Based Unscented Fragrance Free Neutral pH Laundry Detergent for Wool Cashmere Silk Sheepskin Baby Items Mild and Enzyme Free Made in USA
- Price
- $21.63
- Rating
- 4.7/5
- Reviews
- 2,587
- Age
- 3y ago

Outback Gold Wool Wash 16 oz Original Floral Scent Plant Based HE Compatible Liquid Laundry Detergent Perfect Soap for Wool Cashmere Silk Sheepskin Baby Items Mild Neutral pH Made in USA
- Price
- $21.55
- Rating
- 4.7/5
- Reviews
- 2,587
- Age
- 8y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzymes-Free Ultra Concentrated (4 Fl Oz)
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 5y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)
- Price
- $25.35
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 6y ago
Trending
estimated 90-day click momentum
Woolite Delicates Liquid Laundry Detergent for Machine and Hand Wash Gentle Care for Silk Wool & Fine Fabrics 50oz
- Price
- $15.79
- Rating
- 4.7/5
- Reviews
- 4,380
- Age
- 5y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzymes-Free Ultra Concentrated (4 Fl Oz)
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 5y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)
- Price
- $25.35
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 6y ago

Outback Gold Wool Wash 16 Oz HE Compatible Plant Based Unscented Fragrance Free Neutral pH Laundry Detergent for Wool Cashmere Silk Sheepskin Baby Items Mild and Enzyme Free Made in USA
- Price
- $21.63
- Rating
- 4.7/5
- Reviews
- 2,587
- Age
- 3y ago

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)
- Price
- $20.22
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 3y ago
Newest
by launch date
The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends
- Price
- $28.00
- Rating
- 4.6/5
- Reviews
- 2,075
- Age
- 2y ago

Outback Gold Wool Wash 16 Oz HE Compatible Plant Based Unscented Fragrance Free Neutral pH Laundry Detergent for Wool Cashmere Silk Sheepskin Baby Items Mild and Enzyme Free Made in USA
- Price
- $21.63
- Rating
- 4.7/5
- Reviews
- 2,587
- Age
- 3y ago

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)
- Price
- $20.22
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 3y ago

Dirty Labs | Hand Wash and Delicates | Scent Free | 32 Loads (8.6 fl oz) | Bio Enzyme Liquid Laundry Detergent | For Fine Silks Wools Handwash Garments | Hyper-Concentrated | Non Toxic
- Price
- $17.30
- Rating
- 4.3/5
- Reviews
- 5,186
- Age
- 3y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzymes-Free Ultra Concentrated (4 Fl Oz)
- Price
- $11.54
- Rating
- 4.6/5
- Reviews
- 1,762
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
36
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
9%
- Desert Breeze Distributing26%
- The Laundress21%
- Heritage Park Laundry Essentials19%
- Woolite10%
- Eucalan8%
- Nikwax7%
- Open — no brand owns it (3 brands, 9%)
Demand
Wool Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×
Search terms
Top Wool Detergent search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wool detergent79K/yr
- wool laundry detergent23K/yr
- wool cleaner13K/yr
- wool detergent for washing machine14K/yr
- wool shampoo11K/yr
- wool wash detergent11K/yr
- wool detergent hand wash8K/yr
- wool safe detergent5K/yr
- merino wool detergent4K/yr
- wool washing detergent2K/yr
Reviews and returns
What reviews say buyers love and hate about Wool Detergent
We read the reviews and the return reasons for every product selling here.
“Leaked a lot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wool Detergent questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









