Wooden Massage Roller

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+2.0%

Conversion, latest week

3.5%

Market size, estimated

$13Ka year

Peak month

August1.5× the quietest month

Top search term

wooden gua sha7K searches a year

Listings sell for $12.75 on average, from $4.32 to $31.10. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.75 that is $0 to $1K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$4.32–$31.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.8%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #8,898 within Massage Tools. It carries 362 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

90%

Out of stock, average day

4.7%

Average rank

#8,898in Massage Tools

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

362per listing

Listings tracked

40

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months