Wooden Back Scratcher

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $404K a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

14.2%

Market size, estimated

$404Ka year

Peak month

December2.1× the quietest month

Top search term

bamboo back scratcher84K searches a year

Listings sell for $8.39 on average, from $5.05 to $11.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $8.39 that is $21K to $25K a year per listing.

Average price

$8.39under the $15 to $100 sweet spot

Price range

$5.05–$11.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,500–3,000

Revenue per listing a year

$21K–$25K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #1,851 within Massage Tools. It carries 8,173 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#1,851in Massage Tools

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

8,173per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months