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Wood Touch Up Paint

Fail

Shoppers spend an estimated $59K a year here, so Wood Touch Up Paint is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$59K/yr59K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
51%top-5 click share · 12 brands · 39 sellers

Flapen Score

Wood Touch Up Paint against its category

The dotted line is the Health & Household average. Past it, Wood Touch Up Paint is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Touch Up Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Touch Up Paint 59K times last year and spent an estimated $59K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
7.2%
Market size, estimated
$59Ka year
Top search term
wood touch up paint12K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $6.90 to $25.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.86 that is $1K to $3K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$6.90–$25.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Wood Polish & Care. It carries 3,291 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Wood Polish & Care
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
3,291per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Wood Touch Up Paint products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

39

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 94%

Open market

15%

  • SEISSO48%
  • DAIXISM15%
  • DWIL8%
  • Rejuvenate5%
  • Boncart5%
  • spot.4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Wood Touch Up Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Wood Touch Up Paint search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wood touch up paint12K/yr
  • seisso wood repair kit10K/yr
  • cabinet touch up pen10K/yr
  • furniture touch up paint6K/yr
  • kitchen cabinet touch up pen3K/yr
  • seisso wood furniture repair kit13K/yr
  • touch up paint pen for cabinets2K/yr
  • seisso wood repair kit touch up paint restore any wooden furniture stain 12 colors cover surface scratch for wooden floor table filler furniture paint oak cabinet door veneer walnut4K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Touch Up Paint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
26%of negative reviews mention “Color”
1.4%of orders come back
“The colors are completely off”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wood Touch Up Paint questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data