Is Wood Touch Up Paint profitable to sell on Amazon United States?

Flapen scores Wood Touch Up Paint 49 out of 100 on Amazon United States, a Fail. Shoppers spend $59K a year across 24 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -8.6% in the last 90 days.

How competitive is the Wood Touch Up Paint niche on Amazon United States?

12 brands and 39 sellers compete in Wood Touch Up Paint on Amazon United States. The top 5 Wood Touch Up Paint products take 51% of clicks, and the top 5 brands take 81%.

What do buyers complain about in Wood Touch Up Paint?

Wood Touch Up Paint buyers on Amazon United States complain most about Color, Functionality-Overall, and Paint Quality. An estimated 1.4% of orders come back.

What does it cost to enter the Wood Touch Up Paint niche?

Wood Touch Up Paint sells for $13.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.90 to $25.80. The average product has 3,291 reviews, the count a new listing must catch up to.

Wood Touch Up Paint

Fail

Shoppers spend an estimated $59K a year here, so Wood Touch Up Paint is a Fail.

Flapen Score: 49
49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size: $59K/yr59K searches / yr
90-day growth: -8.6%search demand this quarter
Competition: 51%top-5 click share · 12 brands · 39 sellers

Flapen Score

Wood Touch Up Paint against its category

The dotted line is the Health & Household average. Past it, Wood Touch Up Paint is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Wood Touch Up Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Touch Up Paint 59K times last year and spent an estimated $59K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months: 59K
Growth, 90 days vs prior 90: -8.6%
Conversion, latest week: 7.2%
Market size, estimated: $59Ka year
Top search term: wood touch up paint12K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $6.90 to $25.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.86 that is $1K to $3K a year per listing.

Average price: $13.86under the $15 to $100 sweet spot
Price range: $6.90–$25.80
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Wood Polish & Care. It carries 3,291 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #34in Wood Polish & Care
Average rating: 4.28 starsAmazon United States average 4.42 stars
Average reviews: 3,291per listing
Listings tracked: 24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 50 months

Products

Top Wood Touch Up Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

15%

Brand 148%
Brand 215%
Brand 38%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (6 brands, 15%)

Demand

Wood Touch Up Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Wood Touch Up Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wood touch up paint12K/yr -10.5%4.7% conv.
seisso wood repair kit10K/yr +91.0%7.5% conv.
cabinet touch up pen10K/yr -10.1%5.8% conv.
furniture touch up paint6K/yr +1.2%4.2% conv.
kitchen cabinet touch up pen3K/yr -15.3%5.1% conv.
seisso wood furniture repair kit13K/yr -64.9%9.9% conv.
touch up paint pen for cabinets2K/yr -21.2%5.0% conv.
seisso wood repair kit touch up paint restore any wooden furniture stain 12 colors cover surface scratch for wooden floor table filler furniture paint oak cabinet door veneer walnut4K/yr -44.5%9.1% conv.