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Wood Repair Wax Pens

Fail

Demand is soft, at -27.8% this quarter, so Wood Repair Wax Pens is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$108K/yr79K searches / yr
90-day growth
-27.8%search demand this quarter
Competition
69%top-5 click share · 9 brands · 44 sellers

Flapen Score

Wood Repair Wax Pens against its category

The dotted line is the Health & Household average. Past it, Wood Repair Wax Pens is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wood Repair Wax Pens market on Amazon at a glance

Shoppers on Amazon United States searched for Wood Repair Wax Pens 79K times last year and spent an estimated $108K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-27.8%
Conversion, latest week
11.1%
Market size, estimated
$108Ka year
Top search term
wood crayons for scratches13K searches a year

02 · Price

A sale here is worth $12.37.

Listings sell for $12.37 on average, from $7.95 to $21.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.37 that is $3K to $6K a year per listing.

Average price
$12.37under the $15 to $100 sweet spot
Price range
$7.95–$21.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #16 within Wood Polish & Care. It carries 4,729 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#16in Wood Polish & Care
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
4,729per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wood Repair Wax Pens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

44

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 141%
  • Brand 218%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Search terms

Top Wood Repair Wax Pens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood crayons for scratches13K/yr
  • furniture crayons for touch-ups wood9K/yr
  • wood crayon7K/yr
  • furniture crayons6K/yr
  • wood crayons furniture repair5K/yr
  • wood crayons5K/yr
  • furniture repair crayons4K/yr
  • wood touch up crayon3K/yr
  • wood touch up crayons2K/yr
  • wood repair wax pens18K/yr

Reviews and returns

What reviews say buyers love and hate about Wood Repair Wax Pens

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
30%of negative reviews mention “Color”
1.5%of orders come back
“Way too dark”
A buyer, on “Color”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wood Repair Wax Pens questions

Answered from the same tracked data.