Wood Pen
MaybeAn estimated 1.3% of orders come back. But shoppers spend an estimated $89K a year here, so Wood Pen is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $89K/yr106K searches / yr
- 90-day growth
- +0.5%search demand this quarter
- Competition
- 36%top-5 click share · 32 brands · 62 sellers
Flapen Score
Wood Pen against its category
The dotted line is the Health & Household average. Past it, Wood Pen is stronger. Inside it, weaker.
Market
The Wood Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Pen 106K times last year and spent an estimated $89K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- +0.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $89Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- wood pen47K searches a year
02 · Price
A sale here is worth $14.24.
Listings sell for $14.24 on average, from $4.27 to $48.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.24 that is $1K to $4K a year per listing.
- Average price
- $14.24under the $15 to $100 sweet spot
- Price range
- $4.27–$48.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,519 within Wood Polish & Care. It carries 2,374 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 0.4%
- Average rank
- #1,519in Wood Polish & Care
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,374per listing
- Listings tracked
- 39
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Wood Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
62
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
36%
Top 20: 79%
Open market
48%
- Brand 119%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Wood Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Wood Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood pen47K/yr
- wooden pen28K/yr
- wood pens19K/yr
- wooden pens13K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Pen
We read the reviews and the return reasons for every product selling here.
“Darker than advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Pen questions
Answered from the same tracked data.









