Wood Diffuser
MaybeThe top 5 brands take only 34% of clicks. But shoppers spend an estimated $62K a year here, so Wood Diffuser is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $62K/yr106K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 30%top-5 click share · 47 brands · 56 sellers
Flapen Score
Wood Diffuser against its category
The dotted line is the Health & Household average. Past it, Wood Diffuser is stronger. Inside it, weaker.
Market
The Wood Diffuser market on Amazon at a glance
Shoppers on Amazon United States searched for Wood Diffuser 106K times last year and spent an estimated $62K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Aug–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $62Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- wood diffuser27K searches a year
02 · Price
A sale here is worth $22.55.
Listings sell for $22.55 on average, from $6.03 to $81.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.55 that is $0 to $2K a year per listing.
- Average price
- $22.55inside the $15 to $100 sweet spot
- Price range
- $6.03–$81.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #690 within Aromatherapy. It carries 5,789 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 93%
- Out of stock, average day
- 3.3%
- Average rank
- #690in Aromatherapy
- Average rating
- 4.13 starsAmazon United States average 4.42 stars
- Average reviews
- 5,789per listing
- Listings tracked
- 60
04 · Newcomers
2 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Wood Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
47 rising
Sellers
56
Top-5 brand share
34%
Top 20: 79%
Top-5 click share
30%
Top 20: 68%
Open market
61%
- Brand 18%
- Brand 27%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Wood Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Wood Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wood diffuser27K/yr
- wooden diffuser10K/yr
- wood diffuser for essential oils12K/yr
- wood essential oil diffuser9K/yr
- wood oil diffuser9K/yr
- diffuser wood7K/yr
- essential oil diffuser wood6K/yr
- vorda wood diffuser5K/yr
- oil diffuser wood5K/yr
- wood humidifier5K/yr
Reviews and returns
What reviews say buyers love and hate about Wood Diffuser
We read the reviews and the return reasons for every product selling here.
“DOES NOT LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wood Diffuser questions
Answered from the same tracked data.









