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Wondfo Pregnancy Tests

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -21.9% this quarter, so Wondfo Pregnancy Tests is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$240K/yr154K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
44%top-5 click share · 16 brands · 79 sellers

Flapen Score

Wondfo Pregnancy Tests against its category

The dotted line is the Health & Household average. Past it, Wondfo Pregnancy Tests is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wondfo Pregnancy Tests market on Amazon at a glance

Shoppers on Amazon United States searched for Wondfo Pregnancy Tests 154K times last year and spent an estimated $240K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
4.8%
Market size, estimated
$240Ka year
Peak month
August2.3× the quietest month
Top search term
hcg levels test57K searches a year

02 · Price

A sale here is worth $32.39.

Listings sell for $32.39 on average, from $6.09 to $241.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $32.39 that is $3K to $8K a year per listing.

Average price
$32.39inside the $15 to $100 sweet spot
Price range
$6.09–$241.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #38 within Home Tests. It carries 10,652 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#38in Home Tests
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
10,652per listing
Listings tracked
36

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wondfo Pregnancy Tests products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

79

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

29%

  • Brand 127%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 65%

Demand

Wondfo Pregnancy Tests search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Wondfo Pregnancy Tests search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hcg levels test57K/yr
  • hcg test27K/yr
  • at home pregnancy test9K/yr
  • hcg pregnancy test9K/yr
  • hcg level test strips6K/yr
  • hcg test strips level numbers8K/yr
  • hgc level test4K/yr
  • at home hcg level test3K/yr
  • semi quantitative hcg test5K/yr
  • hcg levels test weeks indicator4K/yr

Reviews and returns

What reviews say buyers love and hate about Wondfo Pregnancy Tests

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fertility/Conception”
16%of negative reviews mention “Accuracy-Overall”
0.5%of orders come back
“unsure about accuracy”
A buyer, on “Accuracy-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wondfo Pregnancy Tests questions

Answered from the same tracked data.