Womens Multivitamin with Probiotic
FailDemand is soft, at -24.0% this quarter, so Womens Multivitamin with Probiotic is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $118K/yr171K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 550 sellers
Flapen Score
Womens Multivitamin with Probiotic against its category
The dotted line is the Health & Household average. Past it, Womens Multivitamin with Probiotic is stronger. Inside it, weaker.
Market
The Womens Multivitamin with Probiotic market on Amazon at a glance
Shoppers on Amazon United States searched for Womens Multivitamin with Probiotic 171K times last year and spent an estimated $118K. The top 5 brands take 93% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $118Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- rainbow light98K searches a year
02 · Price
A sale here is worth $24.05.
Listings sell for $24.05 on average, from $11.94 to $38.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.05 that is $2K to $6K a year per listing.
- Average price
- $24.05inside the $15 to $100 sweet spot
- Price range
- $11.94–$38.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #1,079 within Multivitamins. It carries 4,956 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.4%
- Average rank
- #1,079in Multivitamins
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 4,956per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Womens Multivitamin with Probiotic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
550
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 95%
Open market
5%
- Brand 182%
- Brand 26%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 5%)
Demand
Womens Multivitamin with Probiotic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Womens Multivitamin with Probiotic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rainbow light98K/yr
- rainbow light vitamins25K/yr
- rainbow vitamins20K/yr
- rainbow light multivitamin14K/yr
- rainbow neon light7K/yr
- rainbow neon sign5K/yr
- neon rainbow light2K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Multivitamin with Probiotic
We read the reviews and the return reasons for every product selling here.
“Very large tablets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
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FAQ
Common Womens Multivitamin with Probiotic questions
Answered from the same tracked data.