Womens Health
FailShoppers spend an estimated $39K a year here, so Womens Health is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $39K/yr71K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 607 sellers
Flapen Score
Womens Health against its category
The dotted line is the Health & Household average. Past it, Womens Health is stronger. Inside it, weaker.
Market
The Womens Health market on Amazon at a glance
Shoppers on Amazon United States searched for Womens Health 71K times last year and spent an estimated $39K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $39Ka year
- Peak month
- March2.4× the quietest month
- Top search term
- women health29K searches a year
02 · Price
A sale here is worth $21.82.
Listings sell for $21.82 on average, from $6.05 to $55.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.82 that is $2K to $5K a year per listing.
- Average price
- $21.82inside the $15 to $100 sweet spot
- Price range
- $6.05–$55.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Women's Health. It carries 18,824 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Women's Health
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 18,824per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Womens Health products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
607
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Brand 161%
- Brand 28%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 10%)
Demand
Womens Health search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Womens Health search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- women health29K/yr
- womens healthy stuff9K/yr
- uro whole body probiotic6K/yr
- pills for women7K/yr
- female supplements6K/yr
- women pills5K/yr
- whole body probiotic2K/yr
- womans health4K/yr
- whole body probiotic for women3K/yr
- uro whole body probiotic for women1K/yr
Reviews and returns
What reviews say buyers love and hate about Womens Health
We read the reviews and the return reasons for every product selling here.
“Did Not Work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Womens Health questions
Answered from the same tracked data.









