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Womens Health

Fail

Shoppers spend an estimated $39K a year here, so Womens Health is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$39K/yr71K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
65%top-5 click share · 11 brands · 607 sellers

Flapen Score

Womens Health against its category

The dotted line is the Health & Household average. Past it, Womens Health is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Health market on Amazon at a glance

Shoppers on Amazon United States searched for Womens Health 71K times last year and spent an estimated $39K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
2.5%
Market size, estimated
$39Ka year
Peak month
March2.4× the quietest month
Top search term
women health29K searches a year

02 · Price

A sale here is worth $21.82.

Listings sell for $21.82 on average, from $6.05 to $55.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $21.82 that is $2K to $5K a year per listing.

Average price
$21.82inside the $15 to $100 sweet spot
Price range
$6.05–$55.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Women's Health. It carries 18,824 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Women's Health
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
18,824per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Womens Health products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

607

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

  • Brand 161%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Womens Health search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Womens Health search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • women health29K/yr
  • womens healthy stuff9K/yr
  • uro whole body probiotic6K/yr
  • pills for women7K/yr
  • female supplements6K/yr
  • women pills5K/yr
  • whole body probiotic2K/yr
  • womans health4K/yr
  • whole body probiotic for women3K/yr
  • uro whole body probiotic for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Health

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did Not Work”
A buyer, on “Functionality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Womens Health questions

Answered from the same tracked data.