Womens 50 Plus Multivitamins

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months

162K

Growth, 90 days vs prior 90

+39.5%

Conversion, latest week

5.3%

Market size, estimated

$156Ka year

Top search term

women 50+ multivitamin27K searches a year

Listings sell for $18.38 on average, from $6.04 to $54.53. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $18.38 that is $2K to $5K a year per listing.

Average price

$18.38inside the $15 to $100 sweet spot

Price range

$6.04–$54.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Multivitamins. It carries 12,268 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#183in Multivitamins

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

12,268per listing

Listings tracked

47

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

52 months