Women Wipes for Personal Care

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $951K a year.

Searches, last 12 months

585K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

20.3%

Market size, estimated

$951Ka year

Peak month

February5.3× the quietest month

Top search term

summers eve wipes277K searches a year

Listings sell for $8.00 on average, from $1.94 to $23.98. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $8.00 that is $48K to $64K a year per listing.

Average price

$8.00under the $15 to $100 sweet spot

Price range

$1.94–$23.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$48K–$64K

Returns

0.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #41 within Feminine Care. It carries 11,362 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#41in Feminine Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

11,362per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months