Is women wipes for personal care profitable to sell on Amazon United States?

The niche generates $951K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (48/100).

How competitive is the women wipes for personal care niche?

2 brands and 77 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in women wipes for personal care?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Ease Of Use. The return rate is 0.1%.

When does demand for women wipes for personal care peak?

Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.3× the quietest.

What does it cost to enter the women wipes for personal care niche?

Listings span $1.94–$23.98; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 11,362 reviews — the moat a new listing must climb.

women wipes for personal care

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$951K

$951K/yr · 585K searches

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$1.94–$23.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$8.00

avg listing price — sweet spot $15–$100

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,362.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, women wipes for personal care is a $951K/yr Amazon United States market (585K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

women wipes for personal care market data

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $1.0M–$1.2M; units × avg price
Conversion rate: 20.3%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.7%
Avg brand age: 60 months
Avg seller age: 136 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Summer's Eve81%
Charmin19%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×

Open Trend

Top women wipes for personal care search terms

summers eve wipes277K/yr -11.5%18.1% conv.
summers eve feminine wipes77K/yr -18.0%15.9% conv.
charmin wipes44K/yr +5.1%24.5% conv.
summer eve wipes41K/yr +29.0%13.8% conv.
charmin flushable wipes42K/yr -10.6%18.7% conv.
charmin wipes flushable wet wipes24K/yr -32.8%23.3% conv.
always feminine wipes13K/yr -7.1%1.6% conv.
always wipes15K/yr -26.7%3.7% conv.
always wipes for women hygiene7K/yr +43.7%0.7% conv.
summers eve wipes individually wrapped9K/yr -11.0%11.8% conv.

All search terms

Top women wipes for personal care products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count

Summer's Eve$1.944.8★6,409 rev

Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4

Summer's Eve$14.274.8★8,288 rev

Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)

Charmin$8.024.4★32,969 rev

Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count

Summer's Eve$1.944.8★6,409 rev

Charmin Flushable Wipes 480 Total Wipes (12 Packs of 40)

Charmin$23.984.4★32,969 rev

Newest

by launch date

Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count

Summer's Eve$4.0667 rev

5mo ago

Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)

Charmin$15.4832,969 rev

8mo ago

Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes

Summer's Eve$4.718,543 rev

1y ago

Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count

Summer's Eve$1.946,409 rev

2y ago

Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count

Summer's Eve$1.946,409 rev

2y ago

What buyers say about women wipes for personal care

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Fresh scent”

Quality-Overall9%

“Excellent product”

Ease Of Cleaning9%

“useful for quick clean”

Freshness7%

“keeps you fresh”

Cleansing5%

“Great Wipes”

Soft Feel4%

“Extremely soft”

Advertised Vs Actual Product4%

“as advertised”

Value For Money4%

“Excellent value for money”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Effective”

What buyers complain about

Size-Overall13%

“Wipes are small”

Ease Of Cleaning12%

“Horrible by wipes”

Ease Of Use10%

“Not easy to use at all”

Thickness7%

“They thick”

Smell5%

“Very scented”

Moist/Dry5%

“super wet”

Value For Money5%

“Not a good value”

Quality-Overall5%

“cheap”

Durability3%

“Fell apart just coming out of container”

Strength2%

“material is fragile so you need to layer 2 wipes”

Top return reasons

Smell25%

Size-Overall19%

Advertised Vs Actual Product9%

Value For Money6%

Moist/Dry5%

Functionality-Overall4%

Ease Of Cleaning4%

Leak-Proof3%

Thin2%

Ingredients-Overall2%

Common questions

Is women wipes for personal care profitable to sell on Amazon United States?: The niche generates $951K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (48/100).
How competitive is the women wipes for personal care niche?: 2 brands and 77 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in women wipes for personal care?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Ease Of Use. The return rate is 0.1%.
When does demand for women wipes for personal care peak?: Demand peaks in Feb–Mar–Apr–May–Jun; the busiest month runs 5.3× the quietest.
What does it cost to enter the women wipes for personal care niche?: Listings span $1.94–$23.98; the average listing price is $8.00 (sweet spot $15–$100). The average incumbent carries 11,362 reviews — the moat a new listing must climb.