withings body smart scale
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$2.1M$2.1M/yr · 227K searches
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$305.88avg listing price — sweet spot $15–$100
Returns
Okay4.8%return rate — above 5% kills the launch gate
Review moat
Bad5,754avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$87.10–$484.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, withings body smart scale is a $2.1M/yr Amazon United States market (227K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
withings body smart scale market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $2.4M–$3.1M
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.6%
- Avg brand age
- 45 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- RENPHO40%
- Withings36%
- InBody20%
- GE4%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — +18.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Top withings body smart scale search terms
- withings body scan90K/yr
- inbody h4011K/yr
- renpho morphoscan nova10K/yr
- withings body scan 29K/yr
- inbody h3025K/yr
- inbody dial h3017K/yr
- renpho morphoscan13K/yr
- morphoscan nova body composition scale6K/yr
- renpho body composition scale10K/yr
- morphoscan smart body scale11K/yr
Top withings body smart scale products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.124.5★10,100 rev
WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage
Withings$448.633.3★772 rev
WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black
Withings$341.654.2★8,902 rev
RENPHO Smart Scale for Body Weight Body Composition Scale with Handle FSA&HSA Eligible 8-Electrode Digital Bathroom Scale with BMI Body Fat Muscle Mass MorphoScan Base
RENPHO$135.744.4★3,395 rev
InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)
InBody$480.963.9★36 rev
Newest
by launch dateInBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)
InBody$480.9636 rev
InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)
InBody$484.9436 rev
InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)
InBody$483.2936 rev
InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black
InBody$352.239 rev
GE Smart Scale for Body Weight: 8-Electrode Body Pod Fat Monitor with Full Body Composition Analysis Bluetooth App Sync Large Handle Display 400lb Capacity Bathroom Scale for Home & Gym Black
GE$107.501,103 rev
Trending
90-day click momentumInBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Green)
InBody$483.293.9★
InBody Dial H30 Body Composition Scale | Smart Scale with BMI Body Fat Muscle Mass | Scale with App | Body Fat Measurement Device | Wi-Fi & Bluetooth | Matte Black
InBody$352.233.8★
InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Beige)
InBody$480.963.9★
InBody Dial H40 Smart Scale | Body Composition Scale with BMI Body Fat Muscle Mass | Wi-Fi and Bluetooth Connectivity on InBody App (Black)
InBody$484.943.9★
WITHINGS Body Scan - Smart Scale with Segmental Body Composition Analysis Weighing Scales Body Weight & Vascular Age Visceral Fat Heart Rate iOS/Android Black
Withings$341.654.2★
What buyers say about withings body smart scale
What buyers praise and complain about, mined from review topics.What buyers love
“Great way to track health”
“Easy to read”
“Super accurate”
“Best Value”
“Excellent product”
“Setup was quick”
“Worked as advertised”
“Very helpful for weight loss tracking”
“Cool when it works”
“Sleek appearance”
What buyers complain about
“The readings were inaccurate”
“This was expensive”
“Broke”
“I don't trust it's accuracy”
“Didn't work for me”
“the app says Error”
“Does not connect”
“Not user friendly”
“Absolute garbage”
“it doesnt recognize my 117 pound weight loss”
Top return reasons
Common questions
- Is withings body smart scale profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the withings body smart scale niche?
- 4 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in withings body smart scale?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Value For Money, Durability. The return rate is 4.8%.
- When does demand for withings body smart scale peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
- What does it cost to enter the withings body smart scale niche?
- Listings span $87.10–$484.94; the average listing price is $305.88 (sweet spot $15–$100). The average incumbent carries 5,754 reviews — the moat a new listing must climb.