withings body comp
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Market size
Good$336K$336K/yr · 21K searches
Avg price
Okay$229.99avg listing price — sweet spot $15–$100
Returns
Bad5.6%return rate — above 5% kills the launch gate
Review moat
Bad10,617avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$108.57–$448.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, withings body comp is a $336K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
withings body comp market data
- Units sold / yr
- 1K–2K
- avg 250–500/product
- Revenue / yr
- $287K–$345K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Withings92%
- RENPHO8%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +26.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top withings body comp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple
Withings$193.853.9★1,339 rev
WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale
Withings$108.574.3★39,535 rev
RENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.124.5★10,100 rev
WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth
Withings$207.793.9★1,339 rev
WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage
Withings$448.633.3★772 rev
Newest
by launch dateRENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.1210,100 rev
WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage
Withings$448.63772 rev
WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple
Withings$193.851,339 rev
WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale
Withings$108.5739,535 rev
WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth
Withings$207.791,339 rev
Trending
90-day click momentumRENPHO Smart Scale for Body Weight FSA&HSA Eligible 8-Electrode Body Composition Scale with BMI Body Fat Muscle Mass Rechargeable Body Fat Scale with Handle MorphoScan Nova Dark Blue
RENPHO$191.124.5★
WITHINGS Body Comp WLAN Smart Scales with Full Body Analysis Including Fat Content Muscle Mass Bone Density Visceral Fat Digital Personal Scales/Body Fat Scales with Bluetooth
Withings$207.793.9★
WITHINGS Body Comp - Scale for Body Weight and Complete Body Analysis Wi-Fi & Bluetooth Baby Digital Scale Accurate Visceral Fat Heart Health Scales Compatible with Apple
Withings$193.853.9★
WITHINGS Body Scan - Connected WiFi Scale to Improve Your Health BIA Personal Scale Body Composition Analysis Body Fat Muscle Mass Water Percentage
Withings$448.633.3★
WITHINGS Body Smart - Accurate Scale for Body Weight and Fat Percentage Body Composition Wi-Fi and Bluetooth Weight Scale Baby Weight Scale Smart Scale Apple Health Compatible Bathroom Scale
Withings$108.574.3★
What buyers say about withings body comp
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Premium quality”
“Well worth it”
“Worked as advertised”
“Very useful item for health tracking”
“Setup was fast”
“Performs well”
“great scale with lots of potential”
“I haven't had any connectivity issues”
“Design is impressive”
What buyers complain about
“accuracy is questionable”
“Not worth the money”
“Not user friendly”
“Bluetooth may or may not connect”
“Barely works and is extremely frustrating to use”
“Poor quality”
“died after 2 yrs when warranty expired”
“Terrible app”
“False advertising”
“did not set up properly”
Top return reasons
Common questions
- Is withings body comp profitable to sell on Amazon United States?
- The niche generates $336K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the withings body comp niche?
- 2 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in withings body comp?
- Top complaints mined from reviews: Measurement/Reading Accuracy, Value For Money, Ease Of Use. The return rate is 5.6% — above our launch gate.
- When does demand for withings body comp peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the withings body comp niche?
- Listings span $108.57–$448.63; the average listing price is $229.99 (sweet spot $15–$100). The average incumbent carries 10,617 reviews — the moat a new listing must climb.