witchcraft supplies
Worth a lookShows a sweet-spot price point ($25.09 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.01–$129.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$343K$343K/yr · 1.4M searches
Review moat
Okay1,608.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, witchcraft supplies is a $343K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
witchcraft supplies market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $502K–$627K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #628
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.9%
- Avg brand age
- 38 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
45
Top-5 brand share
63%
Top 20: 92%
Top-5 click share
42%
Top 20: 80%
Open market
33%
- Wyspell18%
- SHYSHINY16%
- TigeJoy12%
- LAVEVE10%
- New Age Imports, Inc.6%
- YOROXRG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top witchcraft supplies search terms
- witchcraft supplies574K/yr
- altar supplies87K/yr
- wiccan supplies and tools87K/yr
- witchcraft kit82K/yr
- witchy stuff77K/yr
- witch stuff75K/yr
- witch kit67K/yr
- witch supplies56K/yr
- spell55K/yr
- alter decor35K/yr
Top witchcraft supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TigeJoy Witchcraft Supplies Witch Stuff Spell Kit 60PCS Wiccan Tools Include Herb Crystal Candle Amethyst Altar Bowl Witch Bell Witch Gift Wiccan Starter Kit Altar Supplies Pagan Decor
TigeJoy$26.404.7★2,477 rev
Witchcraft Supplies Kit for Spells 56 PCS Witch Box Include Dried Herb Crystal Candles Amethyst Cluster Parchment Wiccan Supplies and Tools Beginner Witchcraft Kit Witch Stuff for Pagan Rituals
LAVEVE$21.044.7★2,071 rev
Wyspell Large Witchcraft Kit 77 PCS - Witch Altar Spell Set - Wiccan Supplies & Tools - Witchy Gifts for Beginners: Spell Candles Dried Herbs Crystals Stones Cloth Pendulum Bowl & Spoon
Wyspell$37.724.7★5,152 rev
SHYSHINY Witchcraft Supplies Kit 150Pack Wiccan Supplies and Tools Witchy Gifts for Beginners Dried Herbs Crystals Candles Green Witch Altar Starter Spell
SHYSHINY$58.114.7★1,231 rev
Wyspell Witchcraft Supplies Kit - 54PCS - Witch Kit for Altar: Spell Candles Dried Herbs Healing Crystals in Jars - Wiccan Supplies & Tools - Witchy Gifts for Beginners
Wyspell$25.434.7★5,152 rev
Newest
by launch date
FLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women
FLgengmh$42.8828 rev
Witchcraft Kit with 30 Herbs Complete Wiccan Starter Set with Spell GuideBook Feather Pen Parchment Paper & Spoon | All-in-One Ritual Supplies for Spells Altar & Spiritual Witchy Gifts
FlyweightZ$29.4841 rev
Sukh Dried Herbs Kit - Dried Botanicals Bulk 14 Bags Natural Dry Flowers and Herbs for Soap Candle Perfume Bath Bombs Resin Jewelry Making Supplies Fragrance Sachet DIY and Witchcraft
Sukh$8.56280 rev
30 Pack Witchcraft Supplies Herbs Dried Herbs and Flowers Bottles Kit for Witch Beginner Wiccan Wicca Altar Supplies Magic Spell Candle and Soap Making with Witchy Spoon Bell and More
FLgengmh$26.35368 rev
MACUSOO Incense Holder Wooden Incense Holder for Sticks with 20 Incense Sticks Anti-ash Incense Burner with Glass Ash Catcher for Meditation Yoga Spa Gift Home Decor
MACUSOO$8.931,442 rev
Trending
90-day click momentumFLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women
FLgengmh$42.884.5★
Jeasona Womens Witch Socks Witchy Gifts for Women Halloween gifts for Women Mom Teenage Girl
Jeasona$12.794.8★
Witchcraft Kit with 30 Herbs Complete Wiccan Starter Set with Spell GuideBook Feather Pen Parchment Paper & Spoon | All-in-One Ritual Supplies for Spells Altar & Spiritual Witchy Gifts
FlyweightZ$29.484.8★
MACUSOO Incense Holder Wooden Incense Holder for Sticks with 20 Incense Sticks Anti-ash Incense Burner with Glass Ash Catcher for Meditation Yoga Spa Gift Home Decor
MACUSOO$8.934.6★
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★
What buyers say about witchcraft supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Great Value”
“As Described”
“Great Gift”
“perfect size”
“They smell fresh”
“Easy to use”
“Colors are vibrant”
“Clever design”
“These are bright colors”
What buyers complain about
“Bottles are small”
“Poor quality”
“Hideous colors”
“unfortunately they held NO FRAGRANCE WHATSOEVER”
“Not as pictured”
“The cup didnt even fit in the wood right”
“I can't use it”
“Metal of spoon, unknown material”
“Very good burning just the only things that are a little bit of a problem is if it gets hit with a little bit of air it smokes a lot”
“The flavor profile is different”
Top return reasons
Common questions
- Is witchcraft supplies profitable to sell on Amazon United States?
- The niche generates $343K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the witchcraft supplies niche?
- 32 brands and 45 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in witchcraft supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.1%.
- When does demand for witchcraft supplies peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the witchcraft supplies niche?
- Listings span $7.01–$129.82; the average listing price is $25.09 (sweet spot $15–$100). The average incumbent carries 1,609 reviews — the moat a new listing must climb.