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Witchcraft Supplies

Maybe

Products sell for $25.09 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Witchcraft Supplies is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$343K/yr1.4M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
42%top-5 click share · 32 brands · 45 sellers

Flapen Score

Witchcraft Supplies against its category

The dotted line is the Health & Household average. Past it, Witchcraft Supplies is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Witchcraft Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Witchcraft Supplies 1.4M times last year and spent an estimated $343K. The top 5 brands take 63% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
1.0%
Market size, estimated
$343Ka year
Peak month
December1.8× the quietest month
Top search term
witchcraft supplies574K searches a year

02 · Price

A sale here is worth $25.09.

Listings sell for $25.09 on average, from $7.01 to $129.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $25.09 that is $6K to $13K a year per listing.

Average price
$25.09inside the $15 to $100 sweet spot
Price range
$7.01–$129.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #628 within Healing Crystals. It carries 1,609 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#628in Healing Crystals
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,609per listing
Listings tracked
45

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Witchcraft Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 falling

Sellers

45

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

42%

Top 20: 80%

Open market

33%

  • Brand 118%
  • Brand 216%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 64%

Demand

Witchcraft Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Witchcraft Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witchcraft supplies574K/yr
  • altar supplies87K/yr
  • wiccan supplies and tools87K/yr
  • witchcraft kit82K/yr
  • witchy stuff77K/yr
  • witch stuff75K/yr
  • witch kit67K/yr
  • witch supplies56K/yr
  • spell55K/yr
  • alter decor35K/yr

Reviews and returns

What reviews say buyers love and hate about Witchcraft Supplies

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Bottles are small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Witchcraft Supplies questions

Answered from the same tracked data.